Use Technology to Personalize the Attendee Experience
August 25, 2013
All of us enjoy experiences that are customized to match our needs and requirements. Attendees are no different. They love to be recognized by event organizers as individuals and respond with enthusiasm when provided with technology features that help them achieve their objectives from attending the event.
Here are some tips on how your event management team can leverage technology to engage attendees by drastically reducing the time and effort they have to put in planning for the show. Needless to say, a fully engaged attendee is bound to bring immense energy and collaborative spirit to your face-to-face event!
- Collect detailed demographics data when attendees register for the event. Encourage them to use a unique email address so that all future communications reach their inbox directly.
- Include secure login links in all subsequent email communications to give them instant access to their profile and personalized data.
- Cut down on the time attendees spend in building their personalized expo and session schedules. Give them a head start by using their demographics data to provide them with personalized lists of matched exhibitors and educational sessions.
- Enable attendees to reach out to exhibitors via email, and to schedule meetings before and during the event. The more information they get in advance to plan their time at the event, the more invested they will be in your brand.
- Similarly, enable exhibitors to connect with attendees who add them to their personalized plans and/or contact them via email.
- Provide an online chat and email support options so that attendees can reach out to you if they have any questions about their participation or if they need support with a technology they are using for the first time.
- Ensure that each attendee can easily sync their personalized data seamlessly across multiple devices and operating systems using one single profile. Filling out multiple sign up forms and having to remember multiple passwords will not please any attendee in this day and age.
- Encourage attendees to follow you on popular social media and also opt to receive text messages from your organization so that you can keep them updated on key deadlines and last minute changes to schedules.
- Build a digital survey form to collect post-show feedback from attendees. Recognize your biggest fans by giving them a public shout out. Also reach out to the not-so-satisfied attendees to acknowledge their concerns, and work with them to see how your team can provide them better services in the future.
- Extend the life of your event by keeping the online portal live post-show to enable attendees and exhibitors to carry on the conversation. If they build long-term, constructive business relationships, your event participants will be more than happy to invest time and money in your brand again.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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