VIP Guest Invites Helps UBM Events Generate Huge Increase In Invited Attendee Registrations
October 5, 2018
With the help of a newly launched exhibitor co-marketing solution, VIP Guest Invites, some major U.S. trade shows are seeing a significant spike in invited guest attendance.
The new system, recently launched in partnership with several UBM events, empowers event organizers to offer their exhibitors a free, fully customized marketing toolkit to simply and easily promote their show presence as well as invite customers and prospects to an event.
“We started VIP Guest Invites to assist frustrated event managers who were seeing low engagement in existing exhibitor co-marketing solutions because they were too complicated, too limiting or way too expensive,” explained Dave Einzig, president of VIP Guest Invites.
He continued, “Through extensive research and conversations with event managers and hundreds of exhibitors, we created a completely fresh and innovative new technology platform that finally gives exhibitors what they have been waiting for: a single, customized, pre-show marketing destination with everything they need to promote their presence at upcoming events to their customers and prospects.”
The process is simple: exhibitors are provided with a promo code that they can then share with customers and prospects using a comprehensive, user-friendly variety of methods including customized emails, banner graphics, signatures, social media posts and landing page links.
“The best part is that it only takes an exhibitor 1-2 minutes to participate and they don’t need to share their sensitive customer email lists to do so,” Einzig added. “VIP Guest Invites is the most effective and cost-effective solution available today.
For UBM Events, the new solution has produced significant upticks in exhibitor co-marketing participation and invited attendee registrations at some of their shows within the past year, with a 355 percent increase in participating exhibitors and a 245 percent increase in invited guest registrations compared to when previous exhibitor co-marketing platforms were offered, according to VIP Guest Invites officials.
“We worked with VIP Guest Invites on several recent trade shows and have seen strong increases in both exhibitor participation and attendee registrations,” said Denise Rosplock, UBM vice president of marketing.
She continued, “Our exhibitors have a much more robust, multi-channel marketing resource; their participation in the tool and ultimately, the results it facilitated, makes it clear we are heading in the right direction. We are looking forward to continuing to work with Dave and his team to further innovate the platform, optimize the exhibitor experience and build on the momentum we have going.”
Since its successful trial run with UBM, the company has been staying busy creating new features and updates that will soon be available to event organizers.
“We were thrilled to launch the platform with UBM and garner such great results for their events,” Einzig said. “We have now branched out and I am very proud to see such strong adoption by the trade show industry, with events as large as PACK EXPO International, WEFTEC and PRINT, to name just a few recent launches, also engaging with us.”
He added, “It is clear we have built a strong marketing platform, but what is most exciting is the opportunity we now have to build on this foundation with new features that will bring exhibitor engagement and attendee registration rates to even higher levels.”
Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on Twitter, Facebook, LinkedIn & Instagram!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment