IMC Launches B2B E-commerce Division for Gift and Home Furnishings Markets
February 20, 2020
International Market Centers, the world’s largest operator of showroom space for the furniture, gift, home décor, rug and apparel industries, has launched a new B2B digital and e-commerce division. Dubbed IMC_di (the “di” stands for digital innovation), the new division comes alongside IMC’s acquisitions of two technology companies specializing in the gift, home and apparel industries: Pharos, an integrated sales, marketing and commissioning software; and RepZio, a patented B2B sales platform and digital marketplace.
The resulting e-commerce platform - currently in development - will be designed to bridge physical and digital sales to help IMC vendors reach new buyers, capture leads and grow sales, while allowing buyers to carry out transactions either in-person or online through one integrated account.
According to IMC officials, IMC_di will build upon the nearly 20 million square feet of furniture, gift, home décor, rug, and apparel markets that the company owns and operates in Atlanta, Las Vegas and High Point, N.C.
“This is a game-changing opportunity for IMC and the industries we serve,” said Bob Maricich, CEO of IMC. “IMC_di’s customer-centric digital tools will connect physical and digital markets and will amplify the business-to-business and person-to-person experiences that make our markets so special.”
He continued, “This new digital platform will enhance and extend IMC’s physical markets — connecting hundreds of thousands of buyers and sellers — and open new business opportunities for customers. We look forward to delivering a seamlessly integrated omni-channel B2B commerce platform to the industry.”
IMC_di’s digital transactional marketplace will be one of three products available to industry buyers and sellers. The other two, which are currently available, include sales and marketing automation software (sales scanning apps, product management and email tools, CRM systems and ecommerce website) and at-market smart showroom tools (badge scanning, data capture and sales).
In addition to supplier and buyer benefits, IMC_di’s products will also work in harmony with multi-line sales agencies to provide for seamless commissioning execution.
IMC_di’s leadership will include principals from both Pharos, RepZio and IMC, with Pharos Founder Eric Dean taking the helm as IMC_di’s president. RepZio Founders Max and Alex Fraser, as well as Brandon Ward, who currently leads IMC’s digital services, will serve as senior vice presidents.
“Our industry is in need of easy-to-access tech solutions that reduce friction, and IMC’s ownership and stewardship will enable us to make that software solution a reality,” Dean said. “IMC’s physical markets and web platforms already deliver a global and highly-engaged audience. After watching this need develop in the industry for more than 20 years, I’m excited to have the talent and resources to realize this vision and fully address the opportunity in the market.”
The division’s new team of 47 will include engineers, developers and software marketers. Within the next 12 months, an additional 50-75 full-time employees focused on solution-based product development, hands-on customer success and on-boarding, and user experience will be hired, according to IMC officials.
“Since its founding in 2011, IMC’s mission has been clear and consistent: to provide the most effective, efficient and compelling B2B Marketplace for the industries we serve – for both buyers and sellers,” Maricich explained. “IMC_di is the logical next step in our commitment to this mission, making discovery more efficient, relationships more valuable, and our physical markets more effective for our industry.”
Learn more about IMC_di by watching this short video.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment