6 Digital Marketing Trends to Watch for in 2016
December 13, 2015
Wondering what 2016 will have in store for digital marketers and consumers? 2015 has brought some remarkably game-changing paradigm shifts in how users find and consume digital content, as well as physical commodities.
In the coming year, these trends will continue to have an exponentially deepening impact on both B2B and B2C sectors.
1. Live streaming, as well as video-driven promotion, will find much wider acceptance. Video ads will continue to show up on more and more sites and apps.
2. Wearable tech and smart devices industry will continue to grow rapidly. The cool, sensor-based technology that we are beginning to see all around us will also become more closely integrated with our personal devices.
3. In fact, adoption of mobile and touchscreen devices will continue to grow exponentially. And with consumers owning more than one personal device on an average, integrated and seamless technologies will be favored by users over standalone applications.
4. With so much data being delivered to brands via smart devices; behavior, history and preferences-based personalized recommendations will become more influential on all platforms.
5. A wider range of social media sites, as well as interactive apps, will increasingly compete with search engines for driving higher volumes of traffic to ecommerce sites via targeted advertising.
6. App indexing by Google may prove to be a game changer. More businesses will consider investing in native mobile apps if these can deliver higher organic visibility of their solutions to their targeted audience.
If 2015 was the year of disruptive marketing, then 2016 may prove to be the year when digital marketers bring the focus back on integrated marketing.
Given the wider range of platforms and channels on which to reach their audience, businesses will have to work hard on creating a unified and seamless experience for consumers to interact with the brand.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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