950,000 Attend HKTDC Book Fair

August 8, 2011

The Hong Kong Trade Development Council (HKTDC) reported the attendance of 950,000 visitors at its recently concluded 22nd edition of the Hong Kong Book Fair, an increase of 3 percent, compared with 2010. One of the largest events of its kind in Asia, the week-long event was held at the Hong Kong Convention and Exhibition Centre (HKCEC) and ran July 18-24.

The fair is a public event with exhibiting categories ranging from books and publications, e-Books and software to stationary. A record 526 exhibitors from 24 countries and regions featured at this year’s fair. The large visiting crowd also consisted of some 15,000 tourists, 15 percent more than last year, mostly coming from mainland China, Macau and Taiwan.

An independent onsite survey commissioned by the HKTDC found that most popular category of books at the fair were fiction and novels, a choice of 52 percent of the visitors. This is followed by literature with 28 percent, 21 percent for travel related books, 21 percent and 16 percent for children’s books and books on self-improvement respectively. The survey also revealed that the average visitor spent US$71 at the book fair – a 10-percent increase from last year. Approximately 20 percent of the visitors claimed to have spent more than US$90 at this year’s book fair.

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