It isn’t always easy to meet all the ‘right’ people at an event, but a new event app, SummitSync, takes some of the struggle out of networking onsite.

The app combines a fun, easy-to-use social networking and discovery frontend with enterprise-class features for data capture and CRM integration on the backend.

A user sign-ups by using their LinkedIn credentials, selects the conference they are attending and swipes right (interested) or left (not interested) when event attendees appear. 

This upfront filtering system and inherent double-blinded opt-in nature of the app, makes it an easier process to connect with only those interested in meeting as well.

When a mutual connection is made, in-app messaging, as well as access to the user’s email, calendaring tools and CRM systems are readily available.

“Business opportunities are unlocked when people convene around similar purposes and are able to make meaningful connections,” said John Corrigan, CEO and Co-Founder of SummitSync. 

He added, “The SummitSync app lets you extract more value from your events by streamlining the meeting process – making it efficient and fun.  By combining the social properties employees crave with the backend functionality and accountability enterprises demand, SummitSync is changing the way attendees engage, nurture and quantify business opportunities at events.  It’s where connections are made and business opportunities happen.”

SummitSync is a single download for all events that offers post-event reporting, relationship management and the upfront data and analysis needed to do business effectively. 

The app also fully integrates with Salesforce.com or the enterprise CRM system of choice so that contacts can be captured automatically and relationships managed efficiently.

Post-event reporting is made simple and performance analytics help gauge ROI, determine future commitments and decide on resource allocation. 

Moreover, a patent-pending predictive matching algorithm calculates the likelihood of a business relationship being formed between potential connections. 

“SummitSync is key to improving the value of industry events for our organization,” said Kayne Grau, CEO of DRIVIN. 

He added. “We send a significant number of employees to events each year and have a booth presence at conferences and tradeshows, but it’s still difficult to measure the effectiveness of our employees’ interactions and business connections made at these events. SummitSync gives us the intelligence needed to be successful at the individual employee and company level by analyzing which events and connections produce the greatest returns for our business.”

SummitSync is for corporate executives responsible for overseeing and justifying the participation and performance of employees at events, as well as marketing professionals and managers responsible for event budget, success and meeting business goals.

Event production companies have also seen the value in SummitSync as a means of promoting their events, creating a positive attendee experience and offering additional sponsorship opportunities for exhibitors, according to SummitSync officials.

“We produce more than 200 events annually for the commercial real estate industry, that’s roughly a new event every 2-4 weeks,” said Christopher Wainwright, event producer and director at Bisnow. “We’ve created a brand reputation that’s all about breaking the B2B mold by making the events we produce entertaining, informative and fun. SummitSync fits our vision and lets us pass along the same enthusiasm to our customers who want more value from the events they attend and are looking for a fresh approach to event networking, promotion and sponsorship.”

To date, SummitSync has signed on 15 major events and conferences with more than 5,000 users.  The app is available for download in the App Store or on Google Play.