Five Items Exhibitors Should Always Feature on Their eBooth

November 8, 2015
The primary reasons companies participate in trade shows is to increase awareness of their brand and find new business opportunities. But despite living in the digital age, many exhibitors still underestimate the value of buffering up their presence on the event website to maximize their investment. Here are five easy ways in which exhibitors can enhance their presence and exposure to a dedicated audience.
 
Logo
 
This may seem like a no-brainer, but it never ceases to amaze us how many exhibitors still miss the boat on this one. Putting a logo on your eBooth is the fastest and the easiest way to branding the space as yours. It shows you pay attention to details and that you value your listing as an important resource for engaging attendees
 
Product Categories
 
Along with keyword searches, product categories are the most popular starting points in attendees route to finding suppliers who can potentially provide them the resources they are looking for. Showing up in attendee searches is definitely the first step to getting genuine new pre-show leads for exhibitors.
 
Products
 
You may know your solutions and services inside out, but chances are that the potential buyers don't. Use your listing along with entries in the event's new product showcase to put the spotlight on your power features.
 
Specials
 
Are you giving away freebies, pre-launch samples or big prizes in your booth at the show? Make sure to use your eBooth listing to spread the word and make your location where all the buzz is.
 
Announcements
 
Are you launching a new line? Did you just win a big and prestigious award?  If you have been making waves in your industry, your prospects, customers and the media need to hear about it.
 
Additional Links
 
Your marketing team probably puts in hundreds of hours building your digital assets across the web. From social media channels to websites, and from newsletters to blogs, you are sure you to have a rich repository of content that you can mine to stand out in the crowd. Boost traffic to these places by adding links to your eBooth listing wherever possible.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.