Five Items Exhibitors Should Always Feature on Their eBooth
November 8, 2015
The primary reasons companies participate in trade shows is to increase awareness of their brand and find new business opportunities. But despite living in the digital age, many exhibitors still underestimate the value of buffering up their presence on the event website to maximize their investment. Here are five easy ways in which exhibitors can enhance their presence and exposure to a dedicated audience.
Logo
This may seem like a no-brainer, but it never ceases to amaze us how many exhibitors still miss the boat on this one. Putting a logo on your eBooth is the fastest and the easiest way to branding the space as yours. It shows you pay attention to details and that you value your listing as an important resource for engaging attendees
Product Categories
Along with keyword searches, product categories are the most popular starting points in attendees route to finding suppliers who can potentially provide them the resources they are looking for. Showing up in attendee searches is definitely the first step to getting genuine new pre-show leads for exhibitors.
Products
You may know your solutions and services inside out, but chances are that the potential buyers don't. Use your listing along with entries in the event's new product showcase to put the spotlight on your power features.
Specials
Are you giving away freebies, pre-launch samples or big prizes in your booth at the show? Make sure to use your eBooth listing to spread the word and make your location where all the buzz is.
Announcements
Are you launching a new line? Did you just win a big and prestigious award? If you have been making waves in your industry, your prospects, customers and the media need to hear about it.
Additional Links
Your marketing team probably puts in hundreds of hours building your digital assets across the web. From social media channels to websites, and from newsletters to blogs, you are sure you to have a rich repository of content that you can mine to stand out in the crowd. Boost traffic to these places by adding links to your eBooth listing wherever possible.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment