Freeman Buys Second Screen Technology Company Klowd.com

January 16, 2016

Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.

“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.

He said, “Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it was a ‘win-win’ situation for us to make FXP | touch and the Klowd team a permanent part of our growing digital capabilities.”

Second screen technology has become an essential tool in creating a new level of audience interaction during live presentations and events, allowing participants to explore, connect and discover enhanced content in a self-directed manner through any mobile device.

For more than a year, Freeman has served as the exclusive partner of Klowd.com’s proprietary second screen technology, branded as FXP | touch.

The FXP | touch technology has been in development since 2011 and has continued to evolve. Since its launch, it has been successfully used by more than 500 companies for 3,200 meetings, driving more than 500,000 unique data points for meeting organizers.

“The support and partnership we’ve enjoyed with Freeman over the last year have been especially rewarding,” said Ken Holsinger, founder and CEO of Klowd.com.

He added, “We are excited to officially join the Freeman digital solutions team and help our clients benefit from the latest enhancements to FXP | touch and the company’s existing suite of digital services.”

The acquisition of Klowd is aligned with Freeman’s strategy of supporting industry innovations that help exhibitors, organizers and corporate clients leverage digital and mobile technology to deliver more relevant experiences and create a more meaningful audience experience, according to Freeman officials.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.