HCEA's Healthcare Convention Marketing Summit Highlights Sunshine Laws, Technology

January 23, 2012
The Healthcare Convention & Exhibitors Association recently wrapped up its one-day Healthcare Convention Marketing Summit Jan. 19 in Boston with sessions focusing on everything from the federal sunshine laws to using technology as a learning tool. The day kicked off with an opening general session, モFrank Talk About How Physicians Value Medical Meetings and Conventionsヤ, where people heard candid firsthand accounts of what healthcare professionals do and don't find effective in healthcare exhibitions. In addition, the discussion explored the healthcare professionals' reactions to marketing legislation that impacts how they can interact with exhibitors and gave attendees the opportunity to ask questions. The discussion was moderated by Christine Farmer, senior convention manager of Sanofi, and panelists included Dr. Beverly M.K. Biller, FACP, Professor of Medicine, Harvard Medical School, Neuroendocrine Unit , Massachusetts General Hospital; Dr. Richard V. Aghababian, FACEP, Professor of Emergency Medicine, University of Massachusetts Medical School, and President-Elect, Massachusetts Medical Society; and Ayguen Sahin, PhD, Instructor, Molecular Oncology Research Institute, Tufts School of Medicine. Attendees also had a choice between two morning breakouts, モThe Master Plan: Shifting to a Strategic Marketing Mindsetヤ, presented by Roger May, senior director of U.S. marketing, Siemens Health Services, and モTechnology Mash-Up: Using Technology as a Learning Toolヤ, presented by Laine Mann, senior manager, Pfizer U.S .Commercial Operations; Diane Benson, manager, conventions, GE Healthcare; Gregg Lapin, Director, division of meeting services, American Osteopathic Association; and Joe Federbush, vice president, sales & marketing, Exhibit Surveys and moderated by Chip Carman, global accounts director, Blue Telescope. The afternoon general session focused on transparency in healthcare exhibiting and highlighted labor practices, surcharges, zero balance sheets for associations, utilization and importance of exhibitors' advisory councils, as well as others related topics. Two afternoon breakout sessions included モShedding Light on Sunshine: An Open Discussion about What the Law Means to Youヤ that focused on how the law impacted healthcare exhibitors,and another session on trends in global exhibiting that included discussing recent regulatory changes outside of the U.S. Lastly, the final breakout session of the day – モFair Market Value: Case Studies for Creating a Formula that Works for Youヤ - helped healthcare exhibitors take a look at how to determine what shows were a good fit for their companies.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.