International Carwash Association Unveils New Show in Amsterdam
International Carwash Association Unveils New Show in Amsterdam
The International Carwash Association, which represents car wash professionals, will launch Car Wash Europe Oct. 5-7 at the RAI Exhibition Center in Amsterdam, The Netherlands.
The new event will held every other year and serve car wash operators and suppliers in the European market.
“We’re incredibly excited to be launching Car Wash Show Europe,” said ICA CEO Eric Wulf.
He added, “While there are other events with a car wash subsection in Europe, this is the only event that is focused on the entire car wash business and the full European market.”
ICA is a nonprofit organization with members in more than 25 countries and a management board comprised solely of car wash operators and suppliers.
As a result, Wulf said the association is “uniquely positioned to launch this event for the benefit of the industry."
Partners supporting the event include BTG, the German car wash association, and PetrolWorld Magazine, the leading publication for the retail petroleum industry.
Car Wash Show Europe will feature three areas for car wash operators and suppliers: educational seminars, a trade show and networking events.
“The seminars are certainly going to be of interest to car wash operators, with information that’s not available elsewhere. We’re going to be sharing information about successful car wash operators in different markets, as well as bringing in perspectives from other industries”, said ICA Board Chairman Gary Dennis.
ICA has engaged the services of MCI, one of the world’s largest communication and convention management firms with 55 offices in 28 countries, to produce the event.
MCI is based in The Netherlands, near the RAI venue. “We are very excited about our new partnership with ICA and the prospects for bringing a focused car wash event to the European market,” said Peter Willem Burgmans, managing director for MCI.
ICA’s U.S. show is on tap March 31-April 2 at Chicago’s McCormick Place.
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