MUV Interactive’s BIRD Gives Exhibitors Wings

November 28, 2015

A lot of technology companies are focusing on an app for this and an app for that, but a company based in Isreal, MUV Interactive, has come up with a small, inexpensive gadget that packs a big experience punch.

BIRD is a wearable device that fits on your index finger and senses everything your fingers are doing in space. It allows you to do everything you might do on a tablet device such as touch and gestures, but BIRD is remarkable in that it allows you to do all those things while 100 feet away from that device.

Presenters can flip through their slide deck as they walk through the audience. With BIRD perched on their finger, they can pinch and zoom in on areas of their presentation from the back of the room, and they can even open a website or launch a video.

While it may sound magical, it actually is quite simple. Think of BIRD as you would your wireless mouse. Both use Bluetooth connectivity to communicate with the device, but BIRD is a bit more high-tech than a mouse.

MUV combines three types of sensing technology. Optics sensing detects your position in space; inertia sensing determines what your fingers are doing, and wearable sensing determines your proximity to the device.

BIRD may be a great device for presenters looking to create a more interactive and engaging presentation, but it also could be an even bigger hit with exhibitors.

Exhibitors always are looking for that “thing” that will draw attention to their booth and catch their prospect’s eye. Imagine two or three people running through a demo projected onto a big screen using BIRD.

The presenters’ sweeping gestures are sure to catch attention. Booth visitors, always looking for something new, might be more inclined to slip a Bird onto their own finger and take your presentation for a spin.

It is the type of activity that draws a crowd, but adds value instead of being just another gimmick.

Daniel Star, vice president of business development at MUV Interactive, said that BIRD is simple and intuitive. “It took kids seconds, but of course they have the unfair advantage of being under eight, so maybe that’s not a good case.” Star added, “but even reporters were able to pick it up within less than a minute.”

Star did say that a bit of explanation is required to show people how to use some gestures such as clicking and pinching, but even then people catch on very quickly.

BIRD works with any computer running Windows, Mac OS, Android, or iOs, and any brand of projector. A base unit that looks like a small camera connects via USB port to your laptop or television or monitor, and up to ten BIRDS can connect to that base.  The BIRD will work with any software programs you are running.

“If you’ve ever installed a Bluetooth mouse you’ll have no problem installing the BIRD,” Star said.

Although MUV does not know of any trade show customers who have pre-ordered the device, they do have several corporate clients as well as schools and museums on board.

BIRD will sell for $350 which includes the base unit and one BIRD wearable device. However, they are currently offering a pre-order special at $249, with a further discount of $100 to the first 10,000 who purchase a unit. Delivery is expected during the second quarter of 2016.

Add new comment

Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.