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Six Reasons Your Event Needs a Custom Hashtag

November 9, 2014

Hashtags have been around for quite a few years now. But even savvy users sometimes forget the powerful contribution custom hashtags can make to a brand’s viral reach and visibility online. If your marketing team has not put sufficient focus on custom hashtags in the past, here are six quick reasons for promoting your next event with a compelling hashtag .

·         By creating and promoting a designated hashtag, you control your event’s branding instead of leaving it to attendees to come up with something that just about serves the purpose.

·         A single, popular hashtag helps tie together all the tweets about your event, making it easier for fans to contribute as well as follow along.

·         Hashtags are easier to search and look up on Twitter.

·         Hashtagged words that become very popular are often seen in Trending Topics as well.

·         An official hashtag makes it easier to display the tweets for your event in a widget on the event website and mobile app.

·         An official hashtag boosts your presence not only Twitter, but also on all other leading social media channels, including Instagram, Pinterest, Tumblr, and Facebook.

 

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The Schaumburg Convention Center is the powerhouse meeting facility in the Midwest with abundant free parking. This sophisticated 100,000 square foot state-of-the-art Convention Center features column-free space, 30-foot ceilings, 120 feet of covered dock space and 750 MB Wi-Fi access through-out. Adjacent is an additional 48,000 square feet of meeting space including a 27,500 square-foot ballroom.