Personify Acquires Events Management and Optimization Platform a2z, Inc.

November 29, 2018

In a significant mergers and acquisitions deal on the supplier side of the trade show industry, Personify, a provider of technology solutions for associations and non-profit organizations, has acquired a2z, Inc., an award-winning events management and optimization platform for event planners and show organizers.

The acquisition provides Personify and a2z clients with an enhanced constituent experience, improved productivity in back office processes and increased connectivity with their members, donors and event attendees, according to company officials.

“I am delighted to have a2z join the Personify family and provide our clients with a more integrated experience,” said Eric Thurston, president and CEO of Personify.

He added, “The combination of Personify and a2z events provides an unrivaled set of solutions for delivering value across channels—making every interaction matter.”

To excel in today’s crowded marketplace, constituent experiences must be memorable and rewarding across every interaction, whether at in-person events, online or mobile.

a2z is a leading event management platform that enables organizations to create lasting relationships and grow revenue while delivering compelling experiences across channels.

With more than 400 customers, including many existing Personify clients, a2z shares Personify’s commitment to a superior client experience with high retention rates and impressive satisfaction rankings.

“Personify is the long-standing leader in technology solutions,” said Rajiv Jain, CEO, a2z. “As a part of Personify, we see an extraordinary opportunity to further accelerate our momentum and deliver combined value to organizations around the world.”

The acquisition of a2z demonstrates Personify’s commitment to continue its investment in market-leading, innovative solutions and building a portfolio based on client needs. Event and show organizers everywhere will benefit from award-winning event management technology that is tightly integrated with the Personify platform to provide a holistic view of constituents and drive actionable insights.

With the acquisition now closed, Jain will continue to lead the a2z team as part of the Personify Events business, reporting to Eric Thurston.

Association technology leaders, show organizers and team members can experience the new software Dec. 4-5 at the Personify booth #247 during the 2018 American Society of Association Executives (ASAE) Technology Meeting and Expo in National Harbor, Maryland and at the International Association of Exhibitions and Events (IAEE) show for shows, Expo! Expo!, on Dec.  11-13 in New Orleans.

Vista Point Advisors, a San Francisco-based boutique investment bank, acted as the exclusive financial advisor to a2z, Inc.

 

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.