Experts & Opinions
Aug 04, 2012
I smell an analogy. The similarities between athletes competing in the 2012 Summer Olympic Games and one company’s program to train conference and tradeshow attendees to deliver peak performances are compelling. Did I mention the company is based in the U.K. where the games are taking place this week?
Actually, the link between peak attendee performance and Olympic-level athletic achievement is by design, according to the Founder of Meetings Mindset, Jonathan Bradshaw.
“For athletes, optimal performance requires accessing a certain state of mind aided by the appropriate foods,… more
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Aug 04, 2012
As an event professional, you probably have a few tips and tricks to surviving a large amount of travel. My trick is to not leave home without my iPhone and iPad.
Basically, they’re the electronic Swiss army knife that can provide immediate information or entertain me while on a flight or in the taxi. There are plenty of hi-tech options to improve your traveling experience, but the question is – what’s better, Websites formatted for mobile devices or apps?
Here is my opinion on these simple and portable technologies:
Mobile sites are best for quick updates on information… more
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Jul 29, 2012
If you haven't been reading or seeing this new thing called 'augmented reality', let me first introduce it.
The idea is to have graphics and other auditory or sensory environments superimposed on a real world (kind of like in the movie Minority Report). There are a few cool players in the market, as well as Google with their Google glasses.
First is Aurasma, which provides a free app for a virtual browser. If you watch their video, they take a tablet or smartphone, and if the Aurasma icon is in the corner, and you have the app on your smartphone or tablet, it… more
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Jul 29, 2012
What’s the first question to ask when you are exhibiting at trade shows? That’s a good question.
There are many important questions you and your team can ask when preparing for your trade show program:
Which shows should we exhibit at?
How big a booth space do we take?
What color should we put on our trade show exhibit graphics?
Should we invite attendees with an email, a direct mail piece, or both?
What giveaways should we buy?
What clothes should our staffers wear?
Where in the show hall is the best place to put our exhibit… more
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Jul 21, 2012
Whether you participate in presentations on a regular basis, like I do, or only occasionally (and under extreme duress or threat of torture), there are basic preparation steps you can take to make the experience more successful for you and your team. I can’t share all of my secrets, but here are a few:
1. Have an equipment “kit” and/or checklist. My laptop bag always contains the following:
*Flash drives or an external hard drive (have your presentation copied onto one, in case you have to make a last-minute equipment change).
*A remote to advance slides (… more
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Jul 21, 2012
It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on). But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows.
So let’s take a few minutes to set logistics aside (don’t worry, they’ll still be there when you get back) and focus on how you can be a better marketer who just happens to use trade shows.
Target Your Best Personas
Personas are portraits you create to better understand… more
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Jul 14, 2012
As you do your final checklist of your trade show, there is a list of 10 items I highly recommend you check off so you can say you are complete.
1. Light it. Lighting is your friend. Don’t make it seem like a prison – have illumination to set the scene. Bright is not always better.
2. Connect it. Have connection in your booth, both with abundant technology and each demonstration tying into your overall message of your booth.
3. Pick a star. You need to have a single point of focus in your booth, either in a display, demonstration or… more
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Jul 14, 2012
Our show schedule is jammed packed most of the time. Planning strategically for the pre- and during show periods is important, but after making the exhibiting investment, many organizations neglect what happens after the show. Communicating with attendees and continuing the conversation is key to maintaining relationships and sealing business partnerships.
Imagine training for a marathon for months, running the marathon, but not crossing the finish line. It doesn’t make sense. After all the effort you put into pre-show and at-show planning, why not invest in your post-show follow up?… more
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Jun 30, 2012
I’ve always appreciated our industry’s effect on the economy. It’s a fact, whether you work in facility management, show management or as an official services provider, the trade show industry positively impacts the U.S. and world economies.
As long as buyers exist, we’ll continue to have B2B and F2F opportunities – and trade shows are the best option for companies to market themselves and their products.
Unfortunately, many small business owners don’t see the value of investing their resources in trade shows (and a show organizer can tell you it’s… more
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Jun 30, 2012
When our company recently exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for Trade Shows.”
The idea was to communicate in just 10 minutes, 12 actionable tactics exhibitors could use on the most popular social media networks to get more people into their trade show displays. Not a lot of strategy; just quick, usable ideas.
I covered just the most popular networks: Twitter, Facebook, YouTube, and blogs. Here we go:
Twitter:
Tweet Reasons… more
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Partner Voices
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