Experts & Opinions
Sep 21, 2017
Registration vendors and show management work together all year making decisions to maximize their show’s impact on attendees and exhibitors. How can you determine if your decisions reflect the needs, experiences and challenges of attendees?
Attending an event and taking the time to “walk in your attendees’ shoes” provides an amazing perspective and insight into their experience. I have learned more from time spent onsite than I could ever learn while sitting in my office.
Observation No. 1: Get Your Badge and Go
There is one common goal with all attendees and exhibitors: the desire to… more
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Sep 14, 2017
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing.
The big money is in live streaming professional sports games, fashion shows and music festivals. Big-name brands are investing significant sums in sponsoring live streams. T-Mobile sponsored the YouTube stream of the Coachella music festival, and 7Up is rumored to have spent upwards of $30 million to sponsor festivals and DJs in… more
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Sep 12, 2017
Since 2008, there has been a statistic making its way around the Internet that the EPA ranked the trade show industry as the second most wasteful industry - second only to manufacturing. You may have heard this statistic before. I have even used that information in an article I wrote for TSNN. Recently, I decided to look deeper into that stat that gives a bad rap to our industry. What I discovered was that even on the EPA website, I can find no reference to this statistic. Furthermore, many of the articles that referenced the statistic have been removed from the web.
Still, we all know that… more
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Sep 07, 2017
During a recent Thinking Thursday event, we gathered industry experts to discuss ideas for solving the elusive audience attraction mystery, which often feels like harnessing a unicorn. The concept sounds sparkly and amazing, but the process of corralling attendees – not just any attendees, but the RIGHT ones – and keep them coming back can feel unrealistic.
While it’s tempting to dust off tried-and-true marketing tactics during planning, especially with limited time, staff and budgets, you’ll reap better results with fresh approaches that go digital.
Between our experts’ astute advice and… more
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Sep 05, 2017
The trade show industry is quite a revolutionary one, with new trade events, consumer shows, festivals and a variety of applied technologies. However, over the course of time, the trade show booth system has remained stagnant and untransformed. Traditional pipe and drape, which was introduced in the 1950s, is still a major part of the event planning process, almost overlooked as the backdrop to our events.
While technology has changed in all other facets of the industry, the basics of booth setup have been passed over as if it’s just a part of the fabric of the floor plan. There are options… more
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Aug 31, 2017
Every audience touchpoint gives show organizers an opportunity to engage, educate and build lasting, meaningful relationships between brands and consumers. But what was considered “meaningful” yesterday has been forever altered, thanks to intense competition, evolving demographics and emerging technology.
To better understand the ways in which event marketers are responding to these change drivers, Freeman commissioned research firm SSI to conduct an independent, global study of more than 1,000 marketers in a range of roles across North America, Asia and Western Europe.
This research… more
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Nov 12, 0018
Trade shows are a fantastic way to establish yourself in your industry and collect tons of leads. However, the best ways to manage the leads and contacts you collect, as well as the visitor experience can be hard to manage. After all, you only have a small assigned area to effectively pitch yourself, engage your visitors and capture contact information!
Thank goodness for mobile apps. Now, countless apps have been developed to streamline trade show operations seamlessly - and most don’t even depend on wifi. (After all, wifi may be nonexistent or spotty at best in large convention centers… more
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Dec 04, 2017
Last week I had the great pleasure of taking part in the International Association of Exhibitions and Event’s Women’s Leadership Experience, held Nov. 28, the first day of Expo! Expo! in San Antonio Texas.
It wasn’t the first time IAEE has supported women’s leadership with an event, but it was the first time they were holding it during Expo! Expo!
The room was packed with mostly women (there was one man!), and the speaker – Emilie Aries – founder and CEO of www.BossedUp.org kicked things off by setting the stage on where things are for women in the workplace.
We’ve all heard the statistics… more
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Nov 25, 2017
No. 3: Relationships can make – or break – your exhibit.
Exhibiting at my first trade show, I learned that relationships on the show floor can make – or break – you. It gave a whole new meaning to the saying, “no man is an island” when Murphy (of Murphy’s Law) dropped by my exhibit.
From damaged inbound freight to forced freight on the outbound (plus a bunch of disasters in-between), just about everything that could have gone wrong did. It took a real team effort to bail me out – a poor, industry rookie – and gave me a whole new appreciation for the term “team player” that I often see in… more
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Sep 20, 2017
My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had left her feeling out of sorts. It took a few wrong turns before we finally came across the orange juice.
This experience reinforces what I’ve come across during trade shows: attendees want something to help them be more efficient when navigating an exhibit hall. Overhead signage and oversize directories at the hall entrance are helpful, but attendees still… more
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Partner Voices
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Refreshing New Design & Fine Art
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Sustainable Spectacles
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The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.