News
May 17, 2016
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard enthusiasts, says Dr. Kim, president and CEO of X bytes, a byte-size wellness company.
A much better solution would be to focus on combatting mid-morning and mid-afternoon sitting fatigue with a fitness break. Going a step further? How about turning your networking meeting into a cycling class?
Incorporating wellness has become a popular move for trade shows and conferences, but making it fun and enticing remains a challenge. Though most people would… more
May 17, 2016
A truly global group of talent from the exhibition industry has been selected as the first-ever recipients of the new “Next Generation Leadership Grant” launched by UFI – The Global Association of the Exhibition Industry.
The program promotes the next generation leadership in the exhibition industry, who show clear initiatives in driving change and innovation in their respective area.
Out of the numerous applications from 16 different countries, a jury, chaired by UFI President Sergey Alexeev, selected the five recipients of the grant. They are (in alphabetical order):
• Adeline Larroque… more
May 16, 2016
LIGHTFAIR International 2016 set new trade show floor and West Coast attendance records during its five-day run in San Diego Convention Center, according to Jeffrey L. Portman, Sr., vice chairman, president and COO of LFI managing partner AmericasMart Atlanta.
“The convergence of light and technology marked every dimension of LFI 2016 with new product introductions, new design concepts and new connectivity setting clear direction for the way forward,” Portman said.
He added, “We expect our 2016 event to have transformative impact on the world of lighting design now and for years to come… more
May 15, 2016
Have you been tuned out from what’s happening in the technology space recently? Here is some not-to-be-missed news, as well as trends and stats on leading media companies and services.
In a post published on Google’s blog, the search engine company announced that it is tightening the integration between Search Console and Google Analytics. This will enable web marketers to see the full range of acquisition, behavior and conversion metrics for their paid and organic search traffic within one landing page.
According to an analysis published by Statista.com this month, Facebook… more
May 15, 2016
Have you been tuned out from what’s happening in the technology space recently? Here is some not-to-be-missed news, as well as trends and stats on leading media companies and services.
In a post published on Google’s blog, the search engine company announced that it is tightening the integration between Search Console and Google Analytics. This will enable web marketers to see the full range of acquisition, behavior and conversion metrics for their paid and organic search traffic within one landing page.
According to an analysis published by Statista.com this month, Facebook… more
May 14, 2016
EMS 2016 took place in Denver May 4-6 at the Colorado Convention Center, and with it, more than 1,300 attendees and 125 exhibitors, an increase from 2015. “As the industry evolves, so does the Experiential Marketing Summit,” said Event Marketer Magazine Group Editor Jessica Heasley. “We continue to focus on the content and the overall experience.”
Both the Pepsi and Chobani keynotes were the topic of conversation with attendees, especially the insights brought by Chobani Chief Marketing Officer Peter McGuinness. “Everything done well can be an experience for your customer, and… more
May 14, 2016
Margaret Pederson entered the exhibition world by happenstance, like many in the field. She studied marketing (along with international business and law), but not exhibitions 101, 201 or 301. Pederson’s education included the University of Virginia, London School of Economics and Harvard Business School, none of which had a single course in exhibitions, conferences or events. Yet, HBS did have Bob Krakoff as an alumni and that fortuitous meeting was her introduction to the exhibition world. Pederson shed some light on her time in the industry to TSNN.
TSNN: How did you get… more
May 12, 2016
For the seventh year in row, Trade Show News Network will hold its prestigious and original TSNN Awards program that honors the top fastest-growing shows in attendance and net square footage Oct. 28-30 in Atlantic City, N.J.
The list of 50 shows that will be feted during the three-day, celebration-filled weekend can be found listed below and also HERE.
“The Top 50 fastest-growing show winners were chosen by their show’s growth rate between 2013-2015 in attendance and net square footage,” said TSNN President and Editor-in-Chief Rachel Wimberly.
She added, “We are really excited to fete… more
May 11, 2016
The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience.
This landmark body of research offers organizers a comprehensive resource to help understand the profile of attendees that visit an exhibition repeatedly and the content that turns them into loyal customers.
"Response to this new study is strong,” said CEIR President and CEO Brian Casey, CEM. “Clearly organizers are looking for direction on… more
May 10, 2016
The digitization of events, as well as the proliferation of platforms, applications, and devices designed to “retool” traditional trade shows, is proceeding much more quickly than many are prepared for.
In his forthcoming book, “Future of the Tradeshow Industry, the Modern Digital Tradeshow (MDT”), Francis Friedman dives deep into digital transformation, increasing competition from online marketing channels and private corporate events, and the need to redouble efforts on improving the customer experience.
In this TSNN Webinar, moderator Michelle Bruno will lead a discussion… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.