Discover Atlanta Launches Mobile App to Personalize the User Experience

October 17, 2017

The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform.

Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a unique, personalized manner, based on user preference, behavior, location and even time of day.

“We strategically chose to produce a mobile app when we would be able to offer a product that would set itself apart from others, said Andrew Wilson, ACVB executive vice president and chief marketing officer.

Through this digital platform, meeting planners can showcase the events, dining and nightlife options available to their event attendees, which can be a useful tool for both planners and attendees in mapping out activities for the times they are not in conference sessions.

After booking through ACVB, meeting planners will receive a customized link to share with their attendees so they can install the app and receive content relevant to the meeting they are attending, and in the time period they are in Atlanta.

Planners will also be able to push notifications to attendees who install the app, such as logistical changes, happy hour deals or exclusive offers.

“The app gives meeting planners a completely new resource when selecting Atlanta to host their events,” said Wilson. “It provides an additional way to communicate during the event, expanding the resources available for a tailored experience within the destination.”

Beyond listing events, restaurants and attractions, the app offers curated content such as Insider Guides, Best of Atlanta and videos that explore Atlanta’s various neighborhoods.

A private, not-for-profit organization, ACVB bolsters Atlanta’s $15 billion hospitality industry, which generated nearly 52 million visitors in 2016.

Discover Atlanta: Official Guide is available for download on Android and iOS devices.

Comments

Submitted by Siya Carla (not verified) on Wed, 01/23/2019 - 02:57

Great innovation to enhance the coordination and communication between event planners and customers. In this digital world, a mobile app is a must to provide a better experience to the customers.
Siya works at www.finoit.com

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.