MeetingPlay + Aventri Acquires eventcore to Create End-to-End Event Management Platform

June 16, 2022

Event tech powerhouse MeetingPlay + Aventri (MPAV), which merged earlier this year to provide a comprehensive event planning and management solution for virtual, in-person and hybrid events, purchased eventcore, a leading event registration platform for organizations looking for customized solutions for the most complex events.

The acquisition positions MPAV as a premium platform for delivering innovative and impactful experiences through the entire event lifecycle. Known for pushing the envelope on technology advancements, MPAV provides a suite of premium solutions, including custom mobile event apps, venue sourcing, event marketing, onsite technology, strategic meetings management, data security and privacy, task management, ROI reporting and now, event registration. The addition of eventcore gives MPAV the ability to execute complex registration and furthers its commitment to provide customers with end-to-end solutions to make every event memorable.

MPAV’s strong lineup of products aims to support planners and organizers in the current environment, as they are seeking to implement the benefits of virtual and hybrid gatherings in their return to in-person events, and today, more than ever, event professionals need tailored solutions, according to Eric Lochner, CEO of MPAV.

“They have outgrown off-the-shelf tools and are looking to partner with an organization that understands their need to provide branded, unique, innovative events,” Lochner said. “We believe that our event management platform coupled with eventcore’s revolutionary registration solution will be a true game changer, [enabling] us to provide clients and partners with an unmatched level of enterprise-class service for events of every type and size.” 

As part of the MPAV family of products, eventcore will be investing to further increase the depth and breadth of its platform, according to Mark Johnson, CEO of eventcore.

“We are excited to be joining an industry leader with a history of innovation and a long-term vision for growth,” said Mark Johnson, CEO of eventcore. “In joining MPAV, we can reach a wider scope of customers and partners by leveraging the best combination of eventcore’s custom registration solutions coupled with MPAV’s end-to-end event technology solutions.”

Providing highly customized technology solutions for event registration and tools to power world-class events, eventcore is designed to help clients analyze and take action on data insights at the first attendee touchpoint and beyond, leading to high ROE (return on events).

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact