Put Your Event’s Mobile App to Work
June 8, 2014
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.
For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features:
1. Notifications
In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less than a week before the event date due to unforeseen circumstances. The show management used the real-time notifications to alert the attendees about the new location. The ability to send a message directly to the attendees’ smartphones can come in handy for updates related to schedule changes, last-minute reminders and important information.
2. Showcase content
According to a CEIR report published in February of this year, the key reason attendees register for trade shows is to ‘shop’ for new products. The ability to search for and browse through product and video galleries before attending an event can significantly improve the efficiency and satisfaction level of busy professionals. In addition, your event can go green and eliminate printing costs by enabling attendees to download session handouts and personalized itineraries directly on their mobile devices.
3. Networking
Networking was cited as the second most popular reason for attending in CEIR’s report. Attendees are always keen to network with other people in their given vertical and form new connections. Here again, a robust mobile solution can be of tremendous value to event participants for scheduling meetings, exchanging social media messages and forming new connections.
4. Surveys
Make the most of the fact that attendees love to engage their mobile devices by serving them short surveys within your mobile app to ask for their feedback on sessions, speakers, special events as well as their overall event experience.
5. Analytics
After the event, review the analytics and survey reports carefully to determine the overall usage patterns, device and feature popularity and customer feedback. This will provide your team with the information it needs to evaluate the user behavior patterns and create strategies to ensure even bigger success for your mobile offering in the future.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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