IAEE Adds Neuroscience of Exhibitions and Events CEM Course

November 21, 2019

The International Association of Exhibitions and Eventshas added a new course to its CEM Learning Program titled Neuroscience of Exhibitions and Events.

It will be offered May 13 during CEM Week in Baltimore, Md., next year and again Aug. 25 during CEM Week in Austin, Texas.

The course will be taught by Janet Sperstad, CMP, program director for the Event Management Degree at Madison College.

As an industry veteran and leader with more than 25 years of experience as an event professional, Sperstad has dedicated her career to defining the competencies and career pathways that articulate meeting planning as a design discipline - separate and distinct from hospitality - requiring skills in the social sciences, executive leadership and the cognitive sciences.

"Exhibition and event professionals move people's hearts and minds through the experiences they create," Sperstad said. "Knowing how the brain works will help them create experiences that maximize attendees’ brainpower and supercharge results." 

"One of the greatest strengths of the CEM Learning Program is that its curriculum is driven by practitioners with deep experience in the exhibitions and events industry," said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.

He added, "Janet's extensive knowledge in how neuroscience aligns with our industry allows the theoretical and conceptual to meet real-life application. Students are sure to gain a significant advantage in their approach to organizing shows after taking this course." 

Through a unique partnership with Madison College, attendees will receive a digital badge credential for completing this course. Click here for complete information about IAEE’s CEM Learning Program.

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Partner Voices

From apps to chatbots to completely redesigned meeting spaces, technology is revolutionizing how events are planned, executed and experienced. It’s now at the core of most successful events and, ultimately, is instrumental in helping attendees forge meaningful connections and gain insight. The opportunities to create truly impactful experiences will only increase with the rise of “all-in-one” tech tools and the introduction of 5G internet.