Measuring the Success of Your Event’s Mobile App
May 17, 2015
You know that your event’s mobile app forms an integral part of your digital offerings for event participants. But are you wondering how best to measure its success? Here are some key parameters that are recommended for tracking and reviewing your app's performance:
1. Downloads – This should be the starting point for your analysis. As a next step, and to get a good idea of the reach of your promotional campaign, compare the number of downloads to your event’s total attendance (including exhibitors and speakers), social media followers, unique attendee logins and your investment in the solution.
2. Return Visits – Keep an eye on the number of return visits and multiple sessions for unique users. An event app’s ultimate goal is to be a handy resource for the participants, and happy users will return frequently to research new additions to your lists as well as to tune into the event updates.
3. Activity – This is one of the most crucial aspects of your app’s value to event participants as well as sponsors. High number of searches, clicks to listings, unique logins, additions to attendees’ personalized planners and new appointment requests ; all of these indicate the level at which the users are actually engaged with your brand.
4. Promotion Campaign ROI – Just building is never enough. All digital solutions need to be promoted through smart and strategic campaigns. Be sure to check the open and click rates as well as downloads triggered by your promotional emails and social posts.
5. New Registrations – This is something many event organizers neglect to include and monitor in their mobile app. It’s not just the registered attendees who download the app. Many a times, people who are curious about the event or debating registering, also download the mobile app to explore various aspects of the event. Provide a prominent link to the registration site and track it to determine the conversion rate directly from your event’s app.
6. Reviews & Ratings – Check the reviews and ratings for your app in the app stores to ensure you don’t miss out on your audience’s feedback. Compare the number of high ratings with low ones. Pay attention to both glowing as well as critical aspects of the reviews to gauge what’s working and what’s not.
7. Survey Responses – Usually, only super happy or unhappy users will take the trouble to write reviews. But once an event is over, many users will willingly answer short surveys to provide feedback on your app’s performance.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment