New Mobly App Enables Exhibitors to Accelerate the Lead Capture and Follow-Up Process
September 8, 2023
Exhibiting companies now have a new way to scan badges and generate leads at trade shows thanks to Utah-based mobile software startup Mobly, a mobile-first SaaS platform that captures leads and instantly integrates them into customer relationship management (CRM) and marketing automation platform (MAP) systems for immediate follow-up.
Using the Mobly app on a smartphone or tablet, booth staff can search contacts by name and company or snap a picture of a badge or business card. Mobly then enriches the lead information and automatically syncs the data in CRMs or MAPs, reducing the time to follow up with a qualified lead – a process that can take companies days or weeks and can now be done in seconds, according to Mobly officials.
“Sales acceleration falls apart when a laptop isn’t handy – Mobly changes that with a mobile-first platform for field and sales teams on the go,” said Zach Barney, Mobly co-founder and CEO. “Organizations can confidently maintain an accurate pipeline, automatically trigger next steps to keep the sales cycle moving and finally show measurable ROI from their field strategies.”
He continued, “The chances of closing a deal are eight times higher when replying to a lead within five minutes. While mobile is intertwined in today’s business environment, most sales acceleration technologies are purpose-built for a desktop experience, making the process of capturing leads and entering them into a database highly manual and different for every event. This slows response times from sales and marketing and creates longer sales cycles, cold opportunities and missed revenue.”
Additionally, Mobly is event-agnostic, eliminating the need for an event API or registration database to function.
After receiving angel funding to kickstart the company and develop its mobile app earlier this year, Mobly has since signed more than 10 early adopter companies with more than 200 users so far, according to company officials.
What early adopters say
“All our leads, conversations and steps kick off within Mobly and seamlessly integrate into our CRM system,” said Paige Bennett, senior event marketing manager at Awardco, an early adopter of Mobly. “Now our sales squad dedicates less effort to recording tasks and can keep their eyes on nurturing those valuable customer connections.”
She continued, “Mobly speeds up the lead collection process and streamlines getting solid data to the sales team for their follow-up. Gone are the days of relying on and shelling out for expensive event-exclusive scanners. This not only keeps our budget in check but also establishes a uniform approach for every single event.”
Tom Parbs, vice president of sales at Haas Alert, recently used Mobly at several transportation industry events.
“Our experience with Mobly has been great,” Parbs said. “We now have a consistent lead capture process across our entire team for every event, with lead information enriched in real-time. And we’re working to get it integrated with our CRM system so our sales teams can take immediate action.”
The Mobly app is now available for Apple iOS and Google Android users, and advanced insights and analytics will be available for desktops later this year, according to Mobly officials.
To learn more about and download Mobly for a free trial, go here.
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Partner Voices
Every day, MGM Resorts hosts organizations and individuals from around the world with a diverse array of business purposes, needs and expectations. But they all have one thing in common—a host committed to making their meetings sustainable and unforgettable through close partnership and responsible meeting practices.
Harnessing the Sun
Meetings at MGM Resorts are predominantly powered by the sun, thanks to its innovative 100-megawatt solar array. As the largest directly sourced renewable electricity project in the hospitality industry, the solar array features 323,000 panels and produces up to 100% of MGM Resorts’ daytime power needs in Las Vegas.* Built in 2021, the solar array reduces the carbon footprint of meetings—and all of MGM Resorts—while still delivering an enlightening and electrifying guest experience.
Leading Water Stewardship
Knowing water is essential to operations, guests and employees, MGM Resorts has long employed various conservation measures and has doubled down on its commitment in recent years to become a leading corporate water steward. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate, a United National Global Compact, becoming the first gaming company to endorse the initiative. The company replaced more than 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas and pledged to reduce water use by 33% by 2025 and by 35% by 2030. Between 2007 and 2022, MGM Resorts saved more than 6 billion gallons of water through water conservation.
Fostering Diversity, Equity & Inclusion
MGM Resorts serves a world of diverse people, perspectives and experiences by cultivating a workforce culture that embraces all of humanity. From mindful recruitment and hiring practices to meaningful social responsibility initiatives, MGM Resorts is a welcoming and inclusive space for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members and more. The company’s commitment to supplier diversity drives innovation by extending competitive opportunities to local and diverse-owned suppliers, while the MGM Resorts Supplier Diversity Mentorship Program provides diverse-owned businesses tools and resources to enhance and grow their businesses.
Paying it Forward
MGM Resorts knows that great companies must serve the greater good. That’s why paying it forward is part of its approach to meetings and events. Through the Feeding Forward Program, MGM Resorts collects and preserves unserved and untouched food from conventions held at its properties, then safely donates to food-insecure people through a partnership with Three Square, Southern Nevada’s primary food bank. Since 2016, MGM Resorts has donated more than 3.7 million meals, with a goal of 5 million meal donations by 2025. Donations include unserved perishable prepared foods from events, perishable unprepared food from MGM Resorts’ kitchens and nonperishable food items from minibars and warehouses.
From world-class venues and experiences to industry leading responsible meeting practices, MGM Resorts is proud to host meaningful and sustainable events.
*Not including The Cosmopolitan of Las Vegas
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