Shanghai New International Expo Centre Unveils New Logo, Branding

November 24, 2015

The unveiling of the new logo and brand for the Shanghai New International Expo Centre was held Nov. 20 at Shanghai Grand Ballroom, Kerry Hotel Pudong.

More than 200 guests from government and industry were on hand to help SNIEC celebrate a new era.

The new logo combines the world famous SNIEC name along with two triangles representing the shape of the venue. SNIEC provides a platform to foster the exchange of knowledge, commerce, and cultures.

The dynamic combination of triangles expresses the spirit of cooperation, sharing, and innovation. Lastly, the red and grey colors symbolize vitality and wisdom.

The new tagline, “EXPERIENCE & EXCELLENCE” also debuted during the unveiling ceremony.

SNIEC jointly is owned by German Exposition Corp., a joint subsidiary of Deutsche Messe AG, Messe Duesseldorf GmbH, and Messe Muenchen GmbH; and the Shanghai Lujiazui Exhibition Development Co., Ltd. 

On Nov. 4, 1999, former German Chancellor Schroeder, and former Shanghai Deputy Mayors Zhou Yupeng and Jiang Yiren attended the foundation-laying ceremony to kick off the construction of SNIEC. Since then, the exhibition industry venue in the Pudong has become the place in Shanghai to hold exhibitions. 

Beginning with its opening on Nov. 2, 2001, the SNIEC project developed from the initial 4 halls over twelve expansion phases into 17 column-free, ground-level exhibition halls, covering 200,000 sqm of indoor space and 100,000 sqm of outdoor space. 

SNIEC has 3 entrance halls, 20 loading bays, 2 multilayer parking garages and 5 large outdoor parking lots, providing 4730 parking spaces. The functional design of SNIEC makes it unique amongst all of the other exhibition centers in China. 

Boasting outstanding surrounding commercial facilities, plentiful hotels and easy-access transport links, SNIEC is China’s most successful exhibition center, hosting more than 100 events and attracting close to 5 million visitors annually.

SNIEC 2.0 continues the venue’s commitment to customer service and innovation. Earlier this year, SNIEC implemented a series of upgrades which included the construction of an improved WiFi system, development of WIFI-related application, construction of additional transformers, upgraded food and beverage facilities, establishing a service evaluation system, and refining its customer satisfaction surveys. 

These measures further the trust and confidence of leading international and domestic organizers to continue to use SNIEC to host their exhibitions, exemplifying “Experience & Excellence”.

Most importantly, SNIEC will continue to maintain its role as a landlord, meaning that it will not launch proprietary shows, nor compete with its customers. Organizers who bring their shows to SNIEC now and in the future know SNIEC will continue to actively protect their exhibitions.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.