The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021.
Louisville Tourism is about to get a new president and CEO.
While many trade shows in early 2021 have either been cancelled, gone virtual or been postponed until later in the year, two recent B2B events in Orlando and Denver managed to go live successfully. A common theme: regional attendance and extensive health and safety measures that kept participants feeling more confident and comfortable.
Tracy Judge, founder and chief connector of Soundings Connect, is as poised a person as you’ll ever meet. A former corporate meeting planner at Maritz Global Events, Judge runs her own company, a network for freelance event professionals, while contributing to many industry organizations and causes. She has an uncanny ability to build relationships and rise to any challenge, and is a popular speaker for events.
Could hotel skeleton staffing levels offer freelancers the opportunity to help shape the future?
It’s hard to believe that in just two months we’ll be embarking upon the anniversary of the hospitality industry getting dismantled due to the effects of COVID-19. Not exactly an anniversary to celebrate, is it? I guess that depends on perspective though, as many individuals have risen from the ashes, focused on personal development and have possibly started new ventures where they are the boss now. Consider “freelancer” and “consultant” a few of your first 2021 buzzwords.
Laura Hartmann, CPCE, PBC, is co-founder of H&F Redefined, an Orlando-based network that supports individuals on their furlough/lay-off and new business journeys from all over the globe. Prior to her own layoff due to COVID-19, she worked in various positions within the industry across brands such as Marriott, Starwood, Hilton, and Waldorf Astoria as Assistant Director of Events.
Trying to serve as a guiding light in a challenging period, PCMA brought together more than 3,000 attendees in an unusual experience befitting the COVID era.
London-based Tarsus Group has acquired a majority interest in the Mexico-based event, EXPO TENDERO. Launched in 2019 by Pedro Fernández, CEO of Multipav, EXPO TENDERO is the only event in Mexico specifically focused on the “Tenderos” sector; the ubiquitous corner shops located throughout the country.
I like to imagine that years from now I will be socializing with colleagues and, like old soldiers, we will recount stories from the darkest days of our careers way back in 2020. It’s taken a toll on everyone, in more ways than we can begin to catalog. But I am ready to put that pain in the past. None of us — as individuals or as businesses — is standing where we thought we’d be back in January 2020. There’s no point in dwelling on it. All we can do is look around, see where we are now and move forward from this place.
With many trade show professionals still unemployed due to COVID-19, one full-service marketing and logistics partner for the global exhibition and convention industry is taking matters into its own hands with a new program designed to get them back on the job. Launched Jan.
