Know When to “Dump” Your Show…and How To Find a Better One

Submitted by lpsavas@tsnn.com on Fri, 05/15/2020 - 09:26

With the majority of live trade shows put on ice until later this year or 2021, now is the time for many exhibiting companies to re-evaluate their show calendars and weed out those events that are no longer working for their sales and marketing goals. But how do you know whether to stay or go? Read on to learn the telltale signs of when it’s time to move on to new opportunities.

SISO Joins Go LIVE Together Coalition, Invests $250K for Legislative Efforts

The Society of Independent Show Organizers (SISO) announced support for Go LIVE Together, a coalition dedicated to enabling essential safety guideline and protecting the trade show and live events industry in the wake of COVID-19.

In addition to joining the coalition, SISO announced it is investing $250,000 to aid with legislative advocacy efforts to support industry recovery and to help government officials understand the true impact events have on economies and job creation.

Reimagining Trade Shows: Business is a Year-Round Conversation Punctuated by Events

Submitted by kogletree@tsnn.com on Tue, 05/12/2020 - 14:41

Anyone who was invested in the trade show business BC (before COVID-19) is naturally trying to predict the PC marketplace and what safe will look and feel like. From organizers and exhibitors to attendees and the local communities that host them, everyone wants a date on the calendar for when we can walk the aisles again without feeling careless or dangerous.

Chris Meyer

Chris Meyer is a marketing and communications consultant and writer with more than 30 years of experience building brands and businesses that make a difference. Most recently, he was head of marketing and communications for Kallman Worldwide, organizer of the U.S. presence at international events including the Paris Air Show, Arab Health and ADIPEC.

Pathways Opening for Trade Shows in the U.S., Overseas with New Standards, Government Greenlights

There have been several recent big steps taken that give an indication of a path forward here in the United States for the trade show industry to start up again soon.

Amongst the many initiatives, big hotel brands such as Hilton outlined new cleanliness standards and ISSA’s GBAC STAR accreditation program for venues to fight COVID-19 was released.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.