Experts & Opinions
Nov 21, 2015
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to responsive websites have been gaining a lot of marketing attention and money. The recession took a big hit on trade show budgets, too. But despite the bumpy roads of the past few years, trade shows keep going strong. Of course, it isn’t enough to just put up an exhibit. You need to take a strategic approach to ensure that your trade show efforts will pay off in solid leads and sales.
Maximizing face-to-face marketing
The trade show industry is… more
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Nov 21, 2015
A lot of work goes into organizing a tradeshow and choosing a venue is a huge part of the process. When you opt to plan an eco-friendly event, that puts an extra emphasize on finding just the right fit for your venue. Here are 5 things to you’ll want to keep in mind when choosing an eco-friendly location you’re your next tradeshow.
· The Host City is Pivotal - Determining the host city is the first decision to be made, but there are a lot of things to consider. The ideal location will be centrally located in order to minimize travel… more
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Nov 15, 2015
If you know how to look, you can find inspiration everywhere — inspiration that can fuel your social life, your hobbies and passions, and even your career. For me, travel is a great way to gain the creativity that will show me how to become a better marketer. Whether I’m exploring my hometown, stretching out on the beach, or exercising my inner road warrior, I try to soak up every experience I can to gain perspective that can inform and inspire my day-to-day work.
Unfortunately, not everyone sees it that way — most people view business travel as a nuisance and a time suck. And with 75 percent… more
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Nov 12, 2015
Exhibitions are ubiquitous, yet are not seen as economic engines driving our GDP. It’s time for that to change.
Exhibitions and events represent an incredibly diverse and prolific industry. After all, the face-to-face interaction, the knowledge sharing and the business opportunities that exhibitions make possible transcend individual business sectors and geographies. Exhibitions serve every business sector and every market, worldwide.
There is little confusion around what one does at a trade show. People recognize that, for example, it’s a place where buyers and sellers… more
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Nov 08, 2015
It’s the age-old question that all show managers ask, “How do I attract more attendees to my event?” The goal is to not only attract attendees to your current event, but to turn them into repeat attendees for years to come. A comprehensive and targeted marketing approach that encourages conversation and interaction will help you reach the greatest number of potential attendees who will in turn share the experience with their colleagues.
#1. Analyze, personalize and segment your data:
Begin your campaign strategy by leveraging your event’s existing data. Slice and dice your data into… more
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Nov 01, 2015
There are many variables that play into the success of exhibiting at trade shows. However, the greatest indicator of your success at a trade show is how well your staff can connect with attendees.
By properly training your staff and carefully choosing the type of people you want to represent your business, you can ensure that your trade show experience will be a hit! Here are a few tips to help make sure that your trade show staff is helping, not hurting your business.
1. Know your staff’s personality type. When choosing your trade show staff, take their personality into consideration… more
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Nov 01, 2015
Whether you are looking to attend your first trade show, or simply looking to add more shows to your event list, finding the right match for your company can be overwhelming.
There are many factors to consider, many of which can be easily overlooked. To simplify the thought process, we’ve categorized the most important aspects into four main considerations: Demographics and Psychographics, niche, logistics, and competition.
Demographics and Psychographics
This is the most important thing to get right. Does the show target the right type of visitors to make it a good match for your company?… more
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Oct 25, 2015
Traditional wide-net advertising — television, radio, and print — is great for building brand awareness quickly, but that wide net contains holes big enough for entire demographics to slip through.
Brands that rely on courting niche demographics face a tough question: How can they engage an audience that doesn’t respond well to one-size-fits-all advertising?
Event-based marketing is the answer.
With event-based tactics, you can customize the engagement experience in a way the target demographic will best receive, connecting with the audience deeply and authentically. Events will let you… more
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Oct 25, 2015
I recently was in Dubai and had afternoon tea at the Hotel Jumeirah. This was a great experience, including how the staff added to it. It got me thinking about things you can do with your trade show to enhance the booth experience.
Every staff member counts: Every staff member can either add or detract from an experience. If you don’t empower your staff, or train them effectively, you may have staff members who miss opportunities for great engagement. It is true that every staff member counts when it comes to providing a great booth experience. Empower every staff member to… more
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Oct 18, 2015
Event websites have come a long way. Time was (not so long ago, even!), just having a functional, decent-looking website put you ahead of the game. Thanks to newer, shinier technology, those days are dead! Despite this, so many event organizers and association managers still make the mistake of believing that snazzy design and a few front-end bells and whistles are enough. But the truth is, the same technology advances that have raised the stakes across-the-board have also made it possible for organizations of all sizes to transform their website from a pretty, virtual brochure into a… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.