Experts & Opinions
Jan 09, 2016
Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money to burn and stars in their eyes. Envision a scenario where every word you say has an impact, directly connecting to your target audience.
This is what Trade Shows are all about. The Trade Show News Network reports that a colossal 81% of trade show attendees have buying authority. This means that 4 out of 5 people at your next show are ready to become your customer. With that in mind, let’s start perfecting our Trade Show performance.
Never… more
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Jan 09, 2016
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients. What they don’t want is to take too much time having to read through irrelevant information in order to get what they need. Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.
That is where good lead management comes in. When you have done your homework to… more
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Jan 02, 2016
When it comes to the world of professional events, from well-established legacy conferences to cutting-edge corporate retreats, the industry is ripe for change as well as a technological revolution. Though the industry is well on its way to embracing a more tech savvy, dynamic future, there are quite a few stragglers left in the dust. So what are the forward-thinking event planners out there actually doing? Are you keeping your event practices up to snuff?
Personalizing Digital Marketing
Implementing personalization in your email marketing campaigns can have a great impact on your event… more
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Jan 02, 2016
If you are new to the trade show world, choosing a company to design and print your trade show display materials can be a bit daunting. Even if you’re not a total newbie, you may have run into issues with your display in the past because you did not know exactly what to look for when purchasing.
Whether this is your first trade show or your 100th, it is vital that you ask the right questions when choosing a company to design and produce your trade show display materials. Though you may already have a check list ready, there are 5 essential questions that exhibitors often forget to ask… more
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Dec 21, 2015
The time of year is upon us to make New Year’s resolutions. I have a few that will impact your 2016 trade show season, and they are very easy to put into practice.
Resolution One: Know your booth number, and share it with others. In all your pre-show communications, share your booth number, and share it often. Every communication should list your booth number. If your attendees have to try and find it, there is a possibility they simply won’t.
Resolution Two: While you are at it, make sure your name is obvious. Your company name should not take a backseat to your tag line, imagery… more
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Dec 13, 2015
My first international meeting is etched in my memory — and not in a good way.
I was a young expat in Budapest, Hungary. For the first time, I had the responsibility of organizing an international press conference to introduce a new product to the market. My mind swarmed with everything I’d learned about event planning. I was sure I had done it all. I made a Gantt chart, thought through every moment of the conference schedule and made enough contingency plans to paper the walls.
I lived and breathed that plan. But what I learned as the conference began and quickly veered off track was that… more
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Dec 06, 2015
If you oversee your company’s webinars—from promoting and execution to follow-up—have you ever wondered how you could do your job faster, generate more buzz and do it all more efficiently without spending a fortune? Thousands of business applications are now available to help you with these tasks. In a short, they can transform you into a webinar rock star.
Here are few of my favorites:
· Use this free service to promote your next webinar: Webinars are powerful customer acquisition tools only when people show up for them. Webinara https://… more
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Dec 06, 2015
Have you all but given up on attending live events?
If you have, you’re certainly not alone. Many companies see live events as budget sinkholes that don’t provide any viable ROI. But these companies are actually missing out on a wonderful opportunity that industry leaders like Red Bull and Delta Air Lines are currently cashing in on.
Where have the live event naysayers gone astray? It’s their cost-focused mentality.
There’s no denying that live events can cost lots of money. After all, you’re paying for day-of costs like conference fees and booth space as well as the ongoing costs of shipping… more
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Nov 27, 2015
What’s your first reaction after receiving a gift? I doubt it’s “That was nice, but I still don’t like them.” Most likely, it’s “That was so nice! How can I return the favor?”
If so, then you’re hardly alone. Social psychologists like to call it the Law of Reciprocity — we innately want to reciprocate when we’re given gifts. And while psychologists take an academic interest in the principle, marketers love it for brand strategy.
As marketers know, it’s extraordinarily tough to connect with target customers. And while corporate gifts aren’t a new concept, they’re frankly an… more
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Nov 27, 2015
Cobo Center has been awarded the Keep Michigan Beautiful (KMB) President’s plaque, their highest annual award. KMB was founded in 1965 by then Michigan Governor George Romney as a response to Lady Bird Johnson’s White House Conference on Beautification.
The President’s Plaque is awarded for environmental improvement, beautification, site restoration and sustainability.
Patrick Bero, CEO/CFO of the Detroit Regional Convention Facility Authority, the governing body of Cobo Center, was on hand to receive the award October 16, 2015, in Frankenmuth Michigan.
“In 2011, at the beginning of our 5-… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.