Experts & Opinions
Jun 15, 2016
Eco-friendly reusable bags bring a lot to the table. Obviously, they’re eco-friendly, but they also deliver a great return on your investment, they are very effective at establishing and maintaining your branding message and when well thought out in their design, can increase leads.
Here are five reasons you should consider marketing at your next tradeshow with eco-friendly reusable bags.
1. Get Your Brand Noticed - When your customers and prospects have a reusable bag that displays your corporate colors, logo and any other relevant branding information, they… more
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Jun 15, 2016
Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if you’re looking to plan for the future, the Gen Z demographic should be a strong consideration; they are emerging as one of the most diverse and influential generations.
Millennials were predicted to be one of the largest disruptions to the economy, but Generation Z is shaping up to be just as significant. Growing up their entire lives with technology, social media, and in the aftermath of a… more
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Jun 10, 2016
A few weeks ago, TSNN’s blog featured a post by Jay Tokosch of Core-Apps. His overall message – print is a waste of time and money, so stop printing and go digital-only, right now.
I say, wait a second, Mr. Tokosch. Before you kick print into the recycling bin, perhaps it might be worthwhile to look at this from a different perspective.
Though I must first congratulate him on reaching one of his objectives – he got my blood boiling, for sure!
As publishers of show dailies and other conference-related materials, CustomNEWS’ primary focus has historically been print products. But we recognized… more
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Jun 10, 2016
Your old road is rapidly agin'; please get out of the new one if you can't lend your hand for the times they are a-changin'. Bob Dylan, The Times Are A-Changin’
One of my favorite sweathirts dates back to the early 1980’s. On the front it states “Insufficient memory at this time”. The phrase is one that old-timers in the computer evolution feared in the early days of personal computers. I can still remember plunking down two grand for the Osborne 1, the first commercially successful “portable” personal computer.
It weighed 23.5 lb and ran the CPM operating system. This state-of-the-art… more
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Jun 07, 2016
The first-ever Global Exhibitions Day is right around the corner.
This new event was inspired by Exhibitions Day, now in its third year, in which industry members meet with legislators in Washington, D.C., to advocate for events and exhibitions industry. The idea was so powerful that organizations representing the international trade show and exhibitions industry came together to take things a step further with a Global Exhibitions Day, slated for June 8.
On that day, the Global Association of the Exhibition Industry will host an international meeting of the minds where achievements will be… more
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Jun 04, 2016
It’s challenging to keep customers engaged throughout the sales process, but well planned and targeted communication will keep even the busiest customer’s attention and attract new interest as well.
Through the years, I’ve found 7 Proven Strategies to Engage Customers Without a Diamond Ring. Here they are:
Make the Conversation Two-Way
Sure, you’re excited about the product or service you’re selling, but have you taken the time to get to know your client? Listen to what they’re saying and learn to read between the lines. (Hint: it’s an art). Be careful as well not to… more
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Jun 04, 2016
I recently attended the IAEE Women’s Leadership Forum (WLF) with two of my colleagues. We had the opportunity to network with several successful women who are truly change makers in the trade show and events industry, willing to serve as mentors and coaches to young professional women.
The sessions we attended were centered on 5 standards women should consider when evaluating our professional and personal development.
When the forum ended, we left feeling inspired to share our experiences and key takeaways from our 2-day think tank, so we compiled our notes and “aha” moments.
Here are 5… more
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May 21, 2016
"I know a baseball star who wouldn't report the theft of his wife's credit cards because the thief spends less than she does." - Joe Garagiola
Of all the people I have had to deal with regarding trade shows, the lowest forms of life are suitcasers and outboarders. I hold them with more contempt than lawyers, hotel revenue managers and hotel poachers.
An outboarder is a company that should be exhibiting who decides to sponsor their own event during the show without the consent of the organizer. A suitcaser can be defined as a non-exhibiting supplier who attends the show and tries to conduct… more
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May 21, 2016
Tracking the Online ROI of Your Offline Trade Show Efforts
For many companies, trade shows are an important part of their revenue stream. They spend thousands of dollars on booth design, demonstration materials, and promotional items to distribute at various shows. And at the end of each event, the hope is for these companies to gain enough new business to make their efforts and expenditures worthwhile. Yet for a lot of businesses, tracking a lead’s progression from initial contact to further steps in the sales funnel remains a challenge, especially when the desired next step involves… more
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May 14, 2016
Yes, I am throwing down the gauntlet! Ditch your paper event guide, maps, and programs. You are wasting your money, your sponsors’ money, and the time it takes to put all that printed material together. You are also killing the environment. Do I have your blood boiling yet? Let me see if I can make the case for you to switch.
The digital technology for all of your needs is reliable, is available, costs less than printed paper, and is being used daily by your constituents’ 100% of the time. That is right - 100%. How many people do not have a cell phone… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.