Tech News

Mar 24, 2023
RainFocus™, a next-generation event marketing platform, has released new data integration solutions in collaboration with Adobe to seamlessly connect real-time behavioral event data with Adobe's technologies for accelerated growth. RainFocus recently became an Adobe Certified Platinum Partner and has been working with Adobe to elevate customer journeys for joint clients and optimize omnichannel marketing and sales programs. The new capabilities easily ingest and map RainFocus data into the Adobe Experience Platform (AEP), enabling customers to manage and configure their… more
Mar 10, 2023
IMEX Group launched a partnership with leading event management company ExpoPlatform to be the new official event tech provider at its shows in Frankfurt and Las Vegas. Ahead of IMEX Frankfurt 2023 in May, IMEX has been working with ExpoPlatform to offer participants a new online platform enhanced with a range of features and tools carefully designed to maximize business connections and ease of use. At its core, the new platform makes it simpler for exhibitors and buyers to find and connect with each other in the run-up to the show and then to enhance those relationships face to face… more
Mar 03, 2023
Freeman, a leading global event producer, and Sessionboard, a next-generation SaaS provider, announced a strategic partnership that provides Freeman customers with enhanced speaker and content management technology solutions.   The partnership is a testament to Freeman's mission to redefine live for a new era, whether virtual, in-person or hybrid, with a data-driven approach and the industry's largest network of experts, and Sessionboard's quest to simplify the complex workflows and disjointed communications that exist around speaker and content management. “Partnerships like… more
Feb 24, 2023
Leading event tech company Hubilo Technologies has purchased on-site event tech provider fielddrive in an effort to bolster its in-person event solutions. With access to greater resources, data and market insights, the combined company aims to deliver leading products and customer experiences as well as attract more top talent.  “The two companies combined really pools our products, expertise and talent, ensuring that we can deliver digital, hybrid and in-person events anywhere in the world,” said Vaibhav Jain, founder and CEO of Hubilo, adding that fielddrive will run as an independent… more
Feb 17, 2023
Sodexo Live! is stepping up its innovative new tech offerings with the addition of autonomous store technology by AiFi, a leading artificial intelligence (AI) and shopping solutions provider, at two ASM Global-managed venues in Salt Lake County, Utah: Salt Palace Convention Center and Mountain America Expo Center. Designed to streamline throughput and ensure a more seamless experience for attendees of trade shows, conventions, meetings and other events, the store has opened as Salt Shaker Grab-and-Go at Salt Palace Convention Center, marking AiFi’s debut in a convention center setting, and… more
Feb 09, 2023
The new year is bringing plenty of fresh technology solutions to help event professionals, exhibitors, sponsors and destinations stay on top of the ever-changing events landscape, as well as industry recognitions. Read on for some of the latest event tech developments. International Market Centers International Market Centers (IMC) launched a new feature to its RepZio sales app that incorporates market badge scanning, creating a direct connection between market activity and RepZio customer data. The new exhibitor-friendly feature debuted at IMC’s Winter 2023 Las Vegas Market, held Jan. 29-… more
Feb 03, 2023
Ungerboeck, a global leader in venue and event management software, has become Momentus Technologies, a new identity designed to unify the company’s vertical-specific software under one brand to deliver end-to-end solutions for the changing needs of the industry. “As people return to in-person events, creating positive, impactful experiences both physically and virtually has taken on greater importance,” said Alex Alexandrov, CEO of Momentus. “This new identity is rooted in the company’s heritage, technology and people—three key drivers that have made the company and its solutions what they… more
Jan 19, 2023
Event Tech Live (ETL), which was founded 10 years ago and has been held annually in London, is revving up for its grand in-person entrance in the U.S. with a Las Vegas edition this spring—the only conference and exhibition in the country focused exclusively on event technology. Registration is now open for Event Tech Live, Las Vegas, which will take place April 26-27 at The Expo at World Market Center. As with Event Tech Live, London, which this year is set for Nov. 15-16 at ExCeL, London, the Las Vegas edition is dedicated to bringing global event professionals together to experience and… more
Dec 30, 2022
Responding to the event industry’s need for a standardized data structure and communications protocol for digital, in-person and hybrid events, global assurance provider BPA Worldwide announced that versions 2.0 of the VSef (Virtual Standard Export Format) Standards Guide and VSef API Standards Guide are now available to download, review and implement.  VSef, which was acquired by BPA Worldwide in September 2022, is a data file reporting format designed to streamline the collection and exchange of data within the events industry by establishing standard data structures and common naming… more
Dec 09, 2022
Leading global industry trade association International Association of Exhibitions and Events (IAEE) has become the latest organization to give its full support to VSef (Virtual Standard Export Format), including the RSDE (Reporting Standards for Digital Events) standards, citing  the continued value and importance of digital events within the world’s expositions and meetings industry. VSef was launched by event insights platform Explori in early 2021 as a response to the rising uptake of digital event platforms and the increase in virtual event experiences. Its goal was creating a global… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.