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Jul 10, 2019
Event professionals are always on the go, and sometimes it can be challenging to keep up with industry news. While we are obviously in favor of news articles, it’s nice to have options. And for those times you’re on a plane, in a car, taking a walk or just needing a break from the computer screen, listening to a podcast can be a great way to learn.  Paris-based event app and matchmaking platform provider Swapcard is betting that there is a large audience of event professionals out there who would agree.  As the boundaries between business and consumer marketing continue to blur, podcasts… more
Jul 08, 2019
Nearly every organizer sends a post-event survey to its attendees and exhibitors. We want to capture their feelings about the event, but struggle to collect meaningful data and encourage survey completion. One of the most common mistakes is to request feedback on event details and logistics such as food, room temperatures, room block choices and more. While this information can be insightful for the committee and your venue partners, the strategic value in planning for next year is minimal. Does the dislike of the crudité at the opening reception indicate overall satisfaction and desire to… more
Jul 02, 2019
Digital marketing company Feathr has acquired Springful, a digital marketing agency based in Gainesville, Fla.  Feathr provides a marketing toolkit designed for the needs of events and associations, which is used by more than 1,000 events across the globe. The Springful acquisition comes after an increased demand for Feathr Concierge, a managed services program that allows the Feathr Services team to help customers set up accounts, plan campaign strategies, design collateral and ad creatives, and launch and optimize campaigns.  “We are delighted to welcome Springful into the Feathr family… more
Jun 26, 2019
For the second year in a row, Bizzabo was awarded Best Event Technology Solution of 2019 at the annual Software & Information Industry Association CODiE Awards.  The SIIA CODiE Awards recognize companies producing the most innovative business technology products across the globe.   SIIA, the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an award ceremony at InterContinental Mark Hopkins San Francisco hotel this month. “We’re thrilled to have retained our leadership position as the best event technology… more
Jun 26, 2019
We live in a time of immediate gratification where we can tap a few keys and have the world’s information at our fingertips. An era full of busy times, busy lives and a growing concern of impatient business professionals who all want immediate gratification has made the greatest impact on the consumer market, as we’ve seen the advent of digital marketplaces and their propagation into our daily lives. This can cause friction when the technology of instant gratification is not prepared to manage the dynamic and varying needs of buyers in the B2B world. That begs the question: How do we, as… more
Jun 19, 2019
ConferencePulsehas relaunched as ExpoIQ, a marketplace that helps technology event organizers find and connect with the right exhibitors for their events. The new platform leverages a database of more than 20,000 technology exhibitors, 5,000 IT exhibitions and 30,000 key decision makers, which ExpoIQ founder and CEO Val Tsanev says is what makes it unique. “We’re trying to make the entire exhibition sales process — prospecting, finding and acquiring — seamless, expedited and much more efficient than it is today,” says Tsanev.   “Information is extremely decentralized in the public domain.… more
Jun 18, 2019
Event professionals, organizations, hospitality providers and destination organizations now have a new way to gain holistic insights into industry trends and behaviors in the form of a new data analytics tool developed by PCMA. Revealed at IMEX last month in Frankfurt, Germany, BEAM (Business Events Analytics/Metrics) is designed to provide a comprehensive view of the business events industry by leveraging a portfolio of data sources to better understand individuals, organizations and face-to-face events. The data will help predict behaviors of business events participants, which in turn can… more
Jun 13, 2019
Event technology giant Cvent has once again expanded its reach, this time through the acquisition of San Francisco-based mobile app provider DoubleDutch. Over the past decade, Cvent has grown its portfolio and technology base through acquisitions of companies including Social Tables, Passkey and Kapow along with merging with Lanyon. Cvent officials say that the company’s acquisition of DoubleDutch expands its commitment to the onsite experience, helping it accelerate its investment in mobile event technology. Cvent’s mobile and web application portfolio already includes CrowdCompass and … more
Jun 12, 2019
Event marketers are used to seeing a lot of buzz onsite at their events. Between messaging pushed out by the host organization itself, social media sharing and media coverage, an event is a hive of marketing activity. But what’s often lacking, says Rachel Stephan, chief snöballer at snöball, is the authentic voice that comes from the people who are actually experiencing the event — the attendees, speakers, partners and exhibitors. That’s the idea behind snöball, a digital tool that helps event organizers harness the power of influencer marketing and put it to use at their events: to provide… more
Jun 06, 2019
At the 2019 Exhibition and Convention Executives Forum, which took place May 29 in Washington, D.C., 220 association and for-profit industry executives not only had the chance to take advantage of information-sharing sessions and networking opportunities, but also got hands-on access to some revolutionary customer service technology. Available 24/7 worldwide to answer any ECEF-related questions via SMS text, Sciensio’s Artificial Intelligence-driven EventBot went live on May 21 and provided attendees and exhibitors with 260 hours of real-time support before and during the event. “ECEF… more