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Nov 11, 2019
Event organizers today are using digital tools to provide better end-to-end experiences. Attendees expect convenience along with accurate, real-time information and crave two-way conversations, says Danielle Puceta, Freeman’s senior vice president of digital. These are the main drivers for Freeman’s new Explore, Luminate and Fluent digital products. The offerings are designed to help event marketers increase and enhance attendee engagement. Explore by Freeman Explore is a set of packaged immersive products that help brands showcase their products and tell their stories in multisensory, eye… more
Nov 07, 2019
Several event technology companies have been busy creating new and enhanced platforms as well as upgrading technologies to help venues and exhibiting companies enhance the trade show experience.  Concept3D Unveils New 3D Panorama Feature Concept3D, provider of immersive online experiences with 3D modeling, interactive maps and virtual tour software, has launched a new 3D Panorama feature that integrates into its interactive map and virtual tour platform.   Designed to replace cumbersome, static practices such as setting up and photographing rooms with multiple layout options or providing… more
Nov 05, 2019
Show organizers are always looking for new ways to grow their events and generate new revenue. Whether they’re innovating on their on-site experience, expanding their show digitally or tackling new verticals, it’s a revolving cycle of expansion. But, one of the most important and underused resources is your event technology provider. Not only your vendor, your event tech provider holds deep insight into your show and more importantly, the ability to help you improve it.   Here are a few different ways your event technology provider can help you optimize your show and expand your potential… more
Oct 29, 2019
Trade shows and events have long been the premiere place to engage audiences, connect with constituents and develop meaningful relationships with other industry professionals. The face-to-face aspect of events can’t be replaced, but event engagement is traditionally limited to the actual on-site activities. That begs the question, how can you create an event that doesn’t end on the final day of the show? An online community can help you do just that.  An event-based community gives event organizers, attendees, exhibitors and sponsors a place to centralize their communication during the… more
Oct 28, 2019
Worldwide outsourced technical production partner NEP Group has acquired SOS Global Express, an international freight forwarding and full-service logistics company. Terms of the deal were not disclosed. Headquartered in Pittsburgh and with operations in 24 countries, NEP’s services include remote production, specialty capture, RF and wireless video/audio, studio production, audio-visual, host broadcast support, post-production, connectivity and transmission, premium playout, and software-based media management technology. For the past three decades, the company has supported live sports,… more
Oct 23, 2019
More than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIRand Exhibit Surveys Inc., respectively.  To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer. … more
Oct 16, 2019
The Freeman Company has completed its previously announced sale of Encore Event Technologies, a global provider of event technology, staging and production services, to PSAV. Terms of the transaction were not disclosed. Known to event planners as the in-house or preferred audio-visual provider at many venues across the United States, PSAV has a presence in nearly 1,600 locations within 10 different countries. In August 2018, the company was acquired by investment firm Blackstone and becomes even larger with the Encore acquisition. Like PSAV, Encore also operates as an in-house partner to… more
Oct 11, 2019
Trade show organizers and exhibitors now have a simple, easy-to-use tool to help them manage their events and collaborate with their teams – for free. Officially unveiled last month, ExhibitDay is a B2B SaaS event planning and task management tool designed to help organizers and exhibitors manage their trade shows, expo booths, travel plans and budgets, all in one place.  Specifically tailored for small to medium-sized show teams attending approximately 10-100 trade shows per year, ExhibitDay comes in the free or “Lite” version as well as Professional and Premium versions that offer more… more
Oct 09, 2019
Event professionals and trade show organizers know it’s crucial to create an event website that is not only visually compelling but also easy to navigate and intuitive. We’ve been sharing tips and tricks to help content creators develop event websites that are an end-user’s dream. If you haven’t read about why content creators should care about their event websites, get caught up here.  In part two, we’re sharing a few best practices to consider when developing a website that is designed for event and conversion optimization: Know when to use visual illustration versus plain text. This… more
voice activation
Oct 03, 2019
Voice-operated technology is at its flash point. Innovations in smartphones, networked home devices, and voice recognition enable futuristic applications such as voice-operated Google search, and personal assistant software including Amazon’s Alexa and Apple’s Siri. Google is one key beneficiary and driver of voice tech: Voice searches account for 20 percent of queries on Google mobile app and Android devices, according to Google CEO Sundar Pichai’s Google I/O keynote in 2016 — and that volume continues to grow. More recent data from Statista Digital Market Outlook shows approximately 260… more