Blogs

Nov 09, 2022
When successfully executed, webinars contribute significantly to demand generation efforts and offer a valuable experience for the audience. More than half of marketers cite webinars as generating the most qualified leads of any content format they use. But to maximize a webinar’s impact on the marketing funnel, event professionals must treat webinars as true events with the same attention to planning, goal-setting and follow-up given to other events. According to an analysis of business events hosted with Bizzabo’s Event Experience OS, 18% of events are webinars, and 25% of Bizzabo… more
Nov 02, 2022
With two years of various restrictions, work-from-home conditions and fewer options outside of our homes, we had ample opportunity to reflect on and reassess what it is attendees will most desire when they return to the show floor. At the top of the list is the one space many of us may have taken for granted prior to 2020: the outdoors. With a renewed gratitude for gorgeous scenery and fresh air, folks are far less inclined to settle for the mundane, florescent, insular and frankly, boring indoor environments of past live events.   Couple this with an unspoken competition with the comfort… more
Oct 26, 2022
You take the time and spend the money to ensure your business events are interesting, unique and entertaining. But then the unspeakable happens: No one shows up. Fortunately, building a better digital marketing strategy can prevent that from happening again. Whether you want to promote exhibitions, trade shows or other in-person events, videos are a solid marketing strategy to keep in your toolbox. After all, videos have the power to supercharge your digital marketing plan and ensure your event gets the attendance it deserves.  Why Use Video for Marketing Events? Videos can generate… more
Oct 19, 2022
On February 12, 2013, Executive Order No. 13636, aptly named “Improving Critical Infrastructure Cybersecurity,” was signed by President Obama. From this executive order, the National Institute of Standards and Technology (NIST) was tasked with the development of what has become the granddaddy of cybersecurity frameworks. You won’t find a security professional alive that doesn’t have a love-hate relationship with the NIST framework. Mention the term “cybersecurity framework” with most business folks, including presidents and CEOs, and you’re likely to see eyes glazing over before long. I get… more
Oct 12, 2022
As the saying goes, “the only constant in life is change.” The same rings true for trade show organizers. More than ever, the industry is being challenged to adapt and evolve in what is a new normal, where customer expectations are rapidly evolving, and digital technologies bring the promise of new opportunities. How can we make the most of it?    We believe it comes down to strategy. Get this right, and you’ve made a giant stride.  For example, AMR’s new Exhibitions 3.0 Framework is making organizers rethink, putting customers genuinely at the heart of their business. As an extension of… more
Oct 04, 2022
As an event planner, you’re in the business of attention. You likely spend your days searching for ways to generate buzz and sustain audience engagement—an increasingly difficult feat in a highly fragmented marketplace. So it makes sense that you and others are looking toward a new trend: non-fungible tokens (NFTs). Unfortunately, interest in the NFT market reached its lowest point in May. Amid the crypto crash of 2022, people are pulling away from digital assets. But that doesn’t mean their value has disappeared. NFTs are inherently unique and exclusive, and they can be used to provide a… more
Sep 29, 2022
As consumers are venturing out to peruse goods and services in person again, many exhibiting companies are wondering about the future of trade shows. For roughly two years, trade shows could only occur virtually or were canceled completely, but as COVID-19 precautions have become more effective and widespread, it’s fair to wonder if trade shows will make a solid comeback. According to Bloomberg, 2021 trade show attendance topped out at 11.5 million compared to the 35.3 million reported in 2019. As consumers have felt safer leaving their homes, we believe that 2022 attendance numbers will be… more
Sep 21, 2022
It’s hard to know what to feel when you hear “rebrand” during a company meeting. As marketers, we may feel excited about the opportunity to make changes to reach new audiences, explore new and interesting design concepts and develop a lasting communication system. In any rebrand, there are challenges to maintaining the essential parts of your company and not to stray from who you are. How much do you draw from history? Will your rebrand alienate your current client base? What happens to your internal shared identity?  It is more essential than ever for a brand to remain flexible to reach… more
Sep 14, 2022
This year, marketers continue to find themselves in a tough spot as COVID-19 and other viruses such as monkeypox impact the event industry. Cancel an in-person event? Postpone it? Move it to a virtual platform? Even with limited viable options, major events scrambled and struggled to change course in an efficient and gratifying manner. In the same vein as the initial COVID outbreak in 2020, experiential marketers, brand managers, digital marketers and every practitioner in between found themselves in another round of unexpected adversity. Today, COVID is still a consideration, as attendees… more
Sep 07, 2022
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through attendee participation. Now, with in-person events returning, buyers are expecting more and more data and metrics to help better calculate in-person ROI. I believe if you are not adding more ways to provide ROI, you are going to be left out of the in-person events equation in 2023 and beyond. Whether or not you already have an app and registration solution, you may want to look at adding attendee tracking using Bluetooth Low Energy (BLE) beacon… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.