Blogs

Sep 13, 2023
I try to go to Burning Man when I can and that may shock a lot of my peers and network. At first blush you might think it's all about drugs and nudity but this is NOT what Burning Man is about.  When Bob Priest-Heck and I joined forces at Immersa Marketing (many moons ago), our focus was on community. I asked him if I could go and "audit" Burning Man, and he agreed. I partnered with Cindy Shine and Shannon Malliet, and we made our way to Black Rock City, Nev. There were many lessons gathered on this pilgrimage as we tried to understand the difference between creating a "moment" vs. creating… more
Sep 06, 2023
Diversity and inclusion in the workplace aren’t new concepts, but companies that organically realize these aspects in their culture undoubtedly see varied viewpoints and perspectives worked into their day-to-day operations. For some companies, this is simply part of their fabric and is quietly woven into their culture.  The practice of inclusion attracts a diverse group of people with unique perspectives, backgrounds and experiences that can positively weave into the work of your team and execution of events. Here are some ideas for fostering a more inclusive and diverse workplace at your… more
Aug 30, 2023
This year, there’s been a significant increase in the trade show activity. Show managers and exhibitors are busier than ever. However, the concerns of 2019 are still here this year, plus two more: security and sanitation. During the event planning process, be sure to take a holistic approach. Here are some questions or insights to ponder.  Overall Concerns for Show Managers According to the UFI & Explori Global Visitor Insights report, managers need to address the following visitor pain points:  Seating: Does the convention center have enough seating for attendees to rest or network… more
Aug 23, 2023
More than 90% of digital display dollars in the U.S. will be transacted programmatically in 2023, according to eMarketer estimates.  What is programmatic advertising? The use of automated technology for media buying, as opposed to traditional — often manual — methods of digital advertising.                                                                   Programmatic online advertising offers trade shows massive reach across millions of websites, videos and apps. Understanding all the solutions under the programmatic online umbrella, best practices in execution and the changing privacy… more
Aug 16, 2023
With the post-COVID comeback of in-person trade shows, exhibitors need something to break through the noise and stand out from the competition. Stand in your booth at the next show and watch the sea of attendees flowing past you, looking for a reason to stop and listen to what you have to offer. A booth decked out with the right promotional signage and giveaways can be the bait that helps you reel them in. And with the right strategy, you make an indelible impression during the show and long after it shuts down.   See What’s Out There Today’s product choices are more creative and compelling… more
Aug 09, 2023
Companies are ready to invest significant budgets to participate in exhibitions, as events can comprise a large concentration of a target audience. But how to make these investments as effective as possible? The main task of a booth or a brand zone is to interact with a target audience, depending on the purpose of participation in an exhibition, to find partners, clients or potential employees. The marketing role of a booth is to be bright and original to attract as many visitors as possible. To solve this task effectively, the booth should be visually attractive, functional and interactive… more
Aug 02, 2023
Inflation impacts all industries, and the event industry is no exception. An economic downturn means higher venue prices, even as the end of the COVID-19 state of emergency causes a greater demand for face-to-face events. And event professionals and teams are caught in the crossfire, forced to find ways to cut costs while still delivering ROI for event attendees. These pressures, in turn, can lead to burnout and turnover.  Fortunately, there is a solution for thriving in the face of adversity: resilience, a kind of professional flexibility. It is the ability to snap back from difficulties.… more
Jul 26, 2023
Making events easily accessible and inclusive for neurodiverse participants — like those with autism, ADHD, dyslexia and others — should be an essential consideration when planning any event, large or small. Let’s dive into how events could be tweaked to cater to everyone, no matter how your participants interact with the world around them. Understanding Neurodiversity Before planning any changes for your upcoming event, it’s important to understand what neurodiversity means and then consider the various types of neurodiverse individuals who may attend your event. Neurodiversity is a… more
Jul 19, 2023
I can’t believe it's been more than 20 years since I stumbled into this industry. I had no idea what I was getting into. I remember feeling like I'd joined the circus – moving from city to city, building events and tearing them down and creating amazing, unique experiences for the guests. I've traveled all over the U.S., and every time I tell people what I do for a living, they assume I've seen so much of this country. But the truth is, my pictures are inside venues, my memories are on the show floor, and my traveling companions are mostly my industry peers.  One of my most vivid memories… more
Jul 12, 2023
Personalization is the key to capturing consumer loyalty and creating strong customer ties. When you truly understand your audience’s unique preferences, you can create memorable experiences that keep them coming back for more.   This level of personalization can best be achieved with data-driven strategies that you tailor to the individual needs of your audience. While there are various approaches to mastering personalization, field marketing has become one of the most powerful tactics to affect it. When properly implemented, it can engage customers, build trust and ultimately boost your… more
Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be. Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024. To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages. Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions. In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage. Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.