Dec 12, 2016

A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.  

1.      Fishbowls that overflow are just a slow “no” waiting to happen.

2.      You’ll never make a significant sale selling to “Seemore, the info gatherer.”

3.      If your prospect can’t convince you that they have a problem and are committed to fixing it, don’t waste your time at the show or… more

Dec 12, 2016

Brand experience plays an important role in the healthcare industry — it provides companies that play in the space with the chance to showcase their latest products while interacting with healthcare professionals face-to-face. At the same time, events open attendees’ eyes up to the latest and greatest in healthcare developments, which they can take away and use to inform their patient programs.

Below are five key things to know about this audience segment, which should be considered when creating events that are designed to cater to their needs.

An Educational Experience:… more

Dec 03, 2016

In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.

When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.

Have you ever experienced something that made you look at the world in a different way?

Well, for me, that event was it.

Upon arriving back at the office, I was compelled to examine my personal behavior. At that time, I was in planning mode for… more

Nov 25, 2016

In a world where competitive lifestyles and social media are stressing people out, it’s no surprise that the Millennial generation is turning to live events to spend money and make memories.

AccAording to an Eventbrite survey, 78% of Millennials (Americans born between 1981 and 1997) would rather spend money on experiences than material purchases, and 55% reported they’re spending more on live events… more

Nov 25, 2016

You can network in a politically charged world.

The 2016 election in the United States lasted a long time and was an emotionally charged experience for many people.  The success of Donald Trump was viewed with surprise by people on both sides of the aisle and the reactions from American’s bridged feelings spanning from excitement to horror.  

But the sun came up again and people have returned to work.  

The deep divisions between Democrats, Republicans and Independents are real and yet most people interact in a professional capacity with countless… more

Nov 12, 2016

Steady on Superman, fatigue at events is real, and we’ve all had it!

Events and exhibitions can last all day or all night and your business or client requires you to be on your feet and on your best at all times. It’s true, this can be exhausting and dragging yourself through the day, with a constant smile on your face is a real challenge. Yet the best event organisers and coordinators somehow manage it, so what’s their secret?

Here’s some top tips for keeping those eyes open at your next event …

Get to know your venue

Yes, we know it sounds… more

Nov 11, 2016

"To improve is to change; to be perfect is to change often." Winston Churchill

For several years, I have had the opportunity to serve on the Board of Advisors for WATT Global Media, a family-owned publisher/media company for which I worked from 1978 to 2004.

As with any company that had its roots in in print B2B publishing, it has had to expand its vision to include the digital realm and trade shows and events. For a person who has been Old School, hanging on the preferring the printed word, the experience has been enlightening and informative… more

Nov 05, 2016

Planning for an outdoor exhibit or trade show requires considering a myriad of factors involving exhibit space, meeting rooms, marketing theme, available hotel rooms, and hundreds of other items both large and small. I’d like to introduce one more: weather.

Although the weather can be an afterthought during event planning, it is a critical component to a successful event and should be used to inform on-site logistics and event planning to ensure attendees and exhibitors are informed and prepared.

Whether there are outdoor exhibits to consider, or delegates traveling from out… more

Nov 05, 2016

The exhibition industry has seen huge growth in the past 20 years, driven by economic growth around the world, as the global economy expanded at the fastest pace in recorded history. This happened in part, as a recent article in the British Guardian pointed out, thanks to greater freedom of movement for goods, capital and people. Essentially, globalisation has boosted the growth of living standards for millions of people around the world. And our… more

Oct 30, 2016

Staffing for trade shows and events has changed. Before “Big Data” and the proliferation of electronic marketing it was sales people who reigned supreme at the show. Their personality and ability to connect with people were key tools for getting more people into the booth.

Crowd gatherers were big too as it was all about getting people who you did not know to come into the booth and learn all about your company. While salespeople can still be great staffers and people skills are always great, the landscape of trade shows has changed and with that the type of skills needed to staff… more