News

Feb 01, 2021
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021. Live events are going on, and will only pick up toward the second half of the year. That doesn’t mean COVID-19’s effects will disappear anytime soon. Almost all considerations that event planners, trade show organizers, exhibitors and attendees face are related to health and safety measures or economic challenges related to the pandemic… more
Jan 29, 2021
Louisville Tourism is about to get a new president and CEO. Cleo Battle, the CVB’s current chief operating officer, will assume his new role upon the forthcoming retirement of current president and CEO Karen Williams, who will close out her 30-year tenure at Louisville Tourism June 30.   This is Battle’s second time filling Williams’ shoes. The 34-year hospitality veteran was appointed executive vice president in 2013 before being named COO in 2019.  Prior to coming to Louisville, Battle spent 12 years as vice president of sales and services for the Richmond Convention & Visitors Bureau… more
Jan 29, 2021
While many trade shows in early 2021 have either been cancelled, gone virtual or been postponed until later in the year, two recent B2B events in Orlando and Denver managed to go live successfully. A common theme: regional attendance and extensive health and safety measures that kept participants feeling more confident and comfortable. Denver January Market Held Jan. 19-22, the Denver January Market lured buyers from surrounding states, as well as 66 exhibitors spanning 13,800 square feet of showroom space.  Temporary and permanent showrooms showcased outdoor, apparel, western lifestyle,… more
Jan 28, 2021
 Tracy Judge, founder and chief connector of Soundings Connect, is as poised a person as you’ll ever meet. A former corporate meeting planner at Maritz Global Events, Judge runs her own company, a network for freelance event professionals, while contributing to many industry organizations and causes. She has an uncanny ability to build relationships and rise to any challenge, and is a popular speaker for events. So, when Judge admits that the process of putting together a presentation in a virtual studio spooked her, it is noteworthy. “I had terrible anxiety,” she said of prepping for the… more
Jan 27, 2021
Trying to serve as a guiding light in a challenging period, PCMA brought together more than 3,000 attendees in an unusual experience befitting the COVID era. Primarily a virtual event, PCMA’s Convening Leaders, held Jan. 11-15, also featured several hub cities where event professionals could enjoy an in-person experience while taking in the education. In a remarkable moment, a short musical performance was livestreamed from Singapore—where 300 persons were in attendance—before a general session. Halfway across the world in Las Vegas, Caesars Entertainment attempted a different, but perhaps… more
Jan 26, 2021
London-based Tarsus Group has acquired a majority interest in the Mexico-based event, EXPO TENDERO. Launched in 2019 by Pedro Fernández, CEO of Multipav, EXPO TENDERO is the only event in Mexico specifically focused on the “Tenderos” sector; the ubiquitous corner shops located throughout the country. The inaugural event attracted more than 10,000 store-owners to the one-day show, for future editions Tarsus Mexico will partner with Multipav to produce the event. The “Tenderos” play a major role within Mexico’s economy with more than 1 million of these stores in the country, representing… more
Jan 26, 2021
With many trade show professionals still unemployed due to COVID-19, one full-service marketing and logistics partner for the global exhibition and convention industry is taking matters into its own hands with a new program designed to get them back on the job. Launched Jan. 25, GES’s industry-wide Flex Talent Pool program has been designed to provide flexible, temporary work opportunities for experienced and talented trade show personnel in 2021 and beyond. In anticipation of exhibitions starting up again this year, the new program will be first introduced in the United States and will… more
Jan 25, 2021
As the pandemic continues to keep many event facilities closed or under-utilized, convention centers across the U.S. are finding new life and purpose by transforming their empty exhibit halls into mass state-run COVID-19 vaccinations sites. Here are several major facilities that are providing this valuable community service, helping to save lives and return the country — including the meetings and convention industry — to pre-pandemic times as quickly as possible. Last spring, the Jacob K. Javits Center was converted into a temporary field hospital as coronavirus cases overwhelmed New York… more
Jan 21, 2021
Twenty-eight-year industry veteran David Audrain is a who’s who of the trade show industry. Besides serving as president of Clarion Events North America and Messe Frankfurt NA, Audrain has held executive and senior positions at ConvExx, Advanstar, Hanley-Wood and Miller Freeman during the course of his storied career. Under his skilled leadership, top shows including MAGIC, SEMA Show and SURFACES achieved strong growth and success.  When he’s not leading up Exposition Development Company (ExpoDevCo), a trade show production and management company he launched in 2012 with his business partner… more
Jan 20, 2021
Joe Biden becomes the country’s 46th president at a time when the United States is mired in a pandemic and its related economic challenges. His proposed solutions, and their effectiveness, is surely how the first part of his presidency will be measured. The events, travel and hospitality industries are perhaps the most desperate for the dual recoveries to take place. The faster COVID-19 vaccines are distributed, the sooner airlines can fill middle seats, hotels can welcome more guests and convention centers can host large groups. The bigger business opens up for employment opportunities,… more

Partner Voices

An all-in-one technology partner Going hybrid using Swapcard's platform means you can do everything in one place. Registration, communication, live streaming, networking for on-site and online attendees, audience engagement tools and full analytical tracking are just some of the hybrid features that'll make your event a success. Authentic meeting opportunities