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Jul 17, 2017

Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data.

According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in… more

Jul 13, 2017

CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif.

Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role.

As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on… more

Jul 05, 2017

The Detroit Metro Convention & Visitors Bureau has launched an improved and mobile-friendly website,

With an attractive, redesigned interface that combines, and the Visit Detroit blog, the new website provides users with a more comprehensive and streamlined online experience.

“The new and improved offers the best possible online experience for leisure travelers and convention attendees,” explained Larry Alexander, DMCVB president and CEO.

He added, “Enhanced functionality,… more

Jun 27, 2017

The Louisville Convention & Visitors Bureau is leveraging immersive virtual reality technology to attract more business and leisure visitors to the Derby City by launching its first-ever 360-degree VR video series.

Featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience, three films comprise the series:

Uniquely Fresh: Louisville’s Culinary Scene – Showcases Louisville’s farm-to-table culinary scene and features 10 local culinary experiences including 8UP; Crescent Hill Craft House;… more

Jun 23, 2017

Licensing professionals have come to expect a plethora of cutting-edge show features when they converge at the annual Licensing Expo in Las Vegas, including a bustling expo floor, keynotes, presentations, celebrity appearances, educational sessions and invite-only entertainment showcases.

But for the second year in a row, the world’s largest licensing event offered something even more compelling to help attendees and exhibitors make more meaningful, face-to-face business connections: matchmaking technology.

Conducted at its most recent event, held May 23-25 at the Mandalay… more

Jun 20, 2017

Maryland-based event management and marketing solution provider, a2z, Inc., has partnered with the Association of Government Accountants to offer its award-winning ChirpE Premium mobile app solution at all AGA chapter events.

This initiative will enable AGA members attending chapter education and leadership conferences to leverage a fully-functional, state-of-the-art mobile app solution to maximize their event experience.

“We are excited and honored to be AGA’s chosen partner for providing a fully-integrated mobile app technology to its chapter members across the globe,”… more

Jun 16, 2017

Detroit’s Cobo Center is working to stay ahead of the event technology curve by investing an additional $2 million in a network upgrade to support its 10-gigabyte (Gb) broadband offering. 

The work includes the installation of 60 intermediate distribution frames (IDF) throughout the convention center that will reinforce and enhance the 10Gb broadband network now offered to Cobo Center customers. 

“We are creating a network that will accommodate the largest technology power-using events in the industry,” said Claude Molinari, general manager of the… more

Jun 13, 2017

The Cincinnati USA Convention & Visitors Bureau recently was honored with an American Marketing Association Cincinnati Pinnacle Award for its Cincinnati Virtual Reality Experience.

The AMA’s “Best Use of Technology for SALES Enablement” award recognizes the innovative use of technology for driving sales initiatives, asset creation, relationship development, and conference and trade show participation.

Launched in 2016, the Cincinnati USA Virtual Reality Experience provides a motion-focused, guided tour through Cincinnati that showcases some of the city… more

Jun 10, 2017

A 2014 study published by Cornell University’s  Thomas Gilovich and Amit Kumar concluded that experiences are a better buy than things. People get more long-lasting satisfaction from vacations, concerts, and meals out than they do with say upgrading their car or buying a new gadget. Their research revealed that in an overwhelming material economy, experiences are valued by consumers as these foster social well-being and successful relationship building.

At the same time, other… more

Jun 09, 2017

Smart City Networks has rolled out a nationwide upgrade of its wireless networking services that will enhance the speed and flexibility of wireless offerings at 39 convention centers and other venues it manages throughout the U.S.

The system-wide implementation of the MikroTik captive portal included installation of 234 new gateway devices at Smart City facilities designed to increase capacity and speed.

The upgrade means convention attendees will be able to log in to the gateway at a convention –  much like they would at a coffee shop or airport – quicker… more