CyberDyme and Discover Puerto Rico Join Forces to Introduce Revolutionary VR Technology Targeting Event Professionals

July 14, 2023

On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.

Through a strategic partnership, Discover Puerto Rico has become
the first destination marketing organization to partner with CyberDyme, a leading provider of virtual reality sales and marketing solutions, to provide an immersive sales presentation experience for prospective event clients through its propietary VRtour technology.

VRtour is designed to put control back into the hands of sales representatives with a unique use of VR in the global travel and tourism sector, as it provides an immersive branded VR experience that presenters can control directly from a tablet.


Puerto Rico Convention Center
Puerto Rico Convention Center (credit: Discover Puerto Rico)


The tool allows presenters to guide potential customers through a captivating journey showcasing Puerto Rico's world-class convention center and other venues, breathtaking landscapes, vibrant culture and exquisite culinary adventures, according to Juan Sotelo, CEO and co-founder of CyberDyme.

"We are excited to partner with Discover Puerto Rico and reshape the marketing and experiential landscape of destinations," Sotelo said. "By harnessing the power of VRtour, we can transport potential customers directly into the heart of Puerto Rico, offering an unparalleled sense of immersion and igniting their desire to choose this incredible island for their next event."

Through the use of CyberDyme's immersive VR technology, Discover Puerto Rico aims to elevate customer engagement, boost sales and further position itself as a premier destination for various types of events.

"Discover Puerto Rico is thrilled to collaborate with CyberDyme to create an extraordinary sales experience for our industry partners," said Ed Carey, chief sales officer director at Discover Puerto Rico. "Through VRtour, we have the capability to offer a captivating glimpse into the distinctive allure of Puerto Rico, enabling meeting planners to establish a profound connection with the destination that surpasses conventional marketing endeavors.”

Carey added, “We firmly believe that this partnership will substantially elevate the way partners visualize experiences within our destination while incentivizing decision-makers to select our destination for their upcoming events."

VRtour spotlights Puerto Rico’s state-of-the-art infrastructure and one-of-a-kind spaces. From DISTRITO T-Mobile, a five-acre experiential complex located in the heart of San Juan, to the Puerto Rico Convention Center, the largest and most advanced in the region, to the Coliseum of Puerto Rico, a massive indoor arena, to the intimate Antiguo Casino, the island’s varied offerings are now easier than ever to experience via CyberDyme’s VR technology.


Through VRtour, event professionals will also be able to experience Puerto Rico’s wide variety of unique experiences and natural wonders that groups can take advantage of during their stay, including bioluminescent bays and the only rainforest in the U.S. Forest system, El Yunque, as well as the destination's historic treasures, including Old San Juan.





El Yunque
El Yunque (credit: Discover Puerto Rico)

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact