News

Jun 03, 2022
Leading event and media company Emerald formed a new division designed to accelerate its market diversification strategy by launching dynamic brands that curate year-round communities through face-to-face and digital experiences. Emerald Xcelerator will build upon the company's broader capabilities across a diverse portfolio of brands and services, including more than 150 events, media, content, market intelligence, lead generation and digital transactional solutions, according to Hervé Sedky, president and CEO of Emerald. “[With Emerald Xcelerator], we will harness the power of discovery… more
Jun 02, 2022
The Events Industry Council (EIC) and Vsef, founded by Explori as the global standardized data format for the digital events industry, formed an alliance to further the mission of establishing data standardization for digital events to help organizers drive growth and innovation. The EIC, a global federation of more than 30 member organizations representing more than 103,500 individuals and 19,500 firms and properties in the events industry, works to establish professional standards of excellence across the entirety of the international events community through initiatives including the EIC… more
Jun 01, 2022
Shepard, the third-largest event services provider in the U.S., has teamed with  Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance. Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service… more
May 31, 2022
The International Security Conference & Exposition (ISC) West recently wrapped up the first major security and public safety event of the year, boasting record-breaking attendance growth. Held March 22-25 at the Venetian Expo in Las Vegas and hosted in collaboration with premier sponsor Security Industry Association (SIA), the leading annual comprehensive and converged security trade show and conference in the U.S. had an 88% increase in participation compared to its 2021 West event, which took place July 19-21 at the same venue. According to officials from RX, which owns and produces… more
May 30, 2022
Spring continues to blossom with a slew of new hires and promotions and newly created positions at trade show and event-related organizations across the U.S. and abroad. Here’s the latest news about hard-working professionals in the trade show industry that you need to know! Spiro  Spiro, the brand experience agency within the GES Collective, has named marketing, PR and digital media content veteran Beki Winchel its thought leadership and innovation director. Based in Gothenburg, Sweden, she will focus on creating impactful thought leadership content, strategies and campaigns designed to… more
May 27, 2022
Exclusively sponsored by Shepard The need for show organizers to integrate a digital engagement strategy into their event plan continues to prevail as the industry progresses. While the evolution of the event landscape has posed new challenges, the industry shifts have also created an immense amount of opportunity.   The idea of “connections were made, business was done, the show is closed, the job is complete,” is a methodology of the past when it comes to interacting with your audience. Now more than ever, organizers should be looking for ways to deliver omnichannel experiences for… more
May 27, 2022
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.   Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running. “I thought, ‘How can we scale this? How can we better measure it?’” she said. “One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule… more
May 25, 2022
Brand discovery platform FounderMade, which was acquired by Tarsus Group in December last year, plans to expand their portfolio with the launch of BeautyMade: The Show for High Growth Beauty Innovators.   Scheduled to take place Oct. 13 at The Barker Hangar in Santa Monica, Calif., BeautyMade will host influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands. FounderMade is partnering with The Estée Lauder Companies’ New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation… more
May 24, 2022
Trade Show News Network (TSNN) is thrilled to unveil it will be celebrating the 2022 TSNN Awards Nov. 8-9 at host venue CAESARS FORUM in Las Vegas. The two-day festive event will feature a bevy of awards celebrating all of the amazing innovation at trade shows in the past year, as well as the people who are the best of the best at what they do. The 12th Annual 2022 TSNN Awards gala celebration and educational conference will be held at the new CAESARS FORUM, which is the host sponsor of the overall event. “Caesars Entertainment is honored to partner with TSNN to host their Annual Awards… more
May 24, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released the results of its 2022 First Quarter Index on May 23. According to the stats, the U.S. business-to-business (B2B) exhibitions industry improved significantly in the first quarter of 2022, compared with the previous eight quarters, with cancellation rates for physical in-person events continuing to drop, compared with 2021. In Q1 2022, the cancellation rate was 9.2%, compared to 91.3% in the first quarter of 2021, 66.2% in the second quarter,… more
Partner Voices
Located in beautiful North Carolina, Harrah’s Cherokee is the perfect mountain getaway with breathtaking views of the Great Smoky Mountains and new additions to its resort and conference spaces sure to elevate any meetings or event. Completed in 2021, Harrah’s Cherokee’s latest $330 million expansion project introduced an entirely new fourth hotel tower, The Cherokee, as well as an additional 83,000 square feet of meeting space with the Cherokee Convention Center. The Cherokee tower brings with it 725 rooms and 70 luxurious suites spread out over 19 floors for a grand total of 1,800 rooms across the entire resort. The new rooms feature a sleek design with an earth-toned color palette and modern amenities. In addition to the new rooms, the expansion also brought with it a luxurious new lobby and lobby bar, a fitness center, a coffee & pastry bar, and a second pool. Conventions, trade shows, banquets, receptions, and even the smallest, most intimate gatherings can find the perfect arrangement at Harrah’s Cherokee with its 130,000 square feet of flexible meeting space – including the Cherokee Convention Center. The resort offers a myriad of different spaces and configuration options for events, but the largest spaces include the following: 32,000-sq-ft Cherokee Convention Center ballroom with 22 meeting spaces 11,100-sq-ft Cherokee Convention Center ballroom pre-function space 33,000-sq-ft Cherokee Exhibit Hall 6,000-sq-ft Cherokee Exhibit Hall Pre-Function 13,801-sq-ft Council Fire Ballroom able to be reconfigured into as many as four ballrooms from 3,100 to 3,529-sq-ft each 16,815-sq-ft Event Center able to be configured in six different ways to accommodate 100 to 1,500 guests and offers four VIP suites, box seating, and more than 1,100 balcony seats. In addition to the new accommodations and meeting space, Harrah’s Cherokee has also opened several new restaurants as part of the expansion including Guy Fieri’s Cherokee Kitchen + Bar which includes the chef’s award-winning burgers and barbeque on the menu. Another celebrity chef has also made their mark on the resort with the opening of Gordon Ramsay Food Market which features eight dining concepts ranging from sushi to New York-style deli sandwiches and classic fine-dining fare. Longtime Asheville favorite, Wicked Weed Brewing Pub has also debuted a new location next to Harrah’s Cherokee Event Center creating the perfect after-event center with its bright and bold design, over thirty different beers, and live music on weekends. An easy drive from many of the largest cities in the Southeast, Harrah’s Cherokee provides the perfect blend of majestic mountainscapes, luxurious new accommodations, and authentic Native American culture.