News

Sep 28, 2014
The American Academy of Anti-Aging Medicine (A4M), which holds two world congresses each year and brings together thousands of practitioners, recently released the dynamic program for the 22nd Annual World Congress on Anti-Aging Medicine, scheduled Dec. 11-13 at the Venetian/Palazzo in Las Vegas. The program features three distinguished key speakers and three full days of innovative cutting-edge information from the fastest growing specialty in healthcare. “We are very excited about the level of enthusiasm we have received from speakers, sponsors and attendees for our annual Winter… more
Sep 28, 2014
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months. 1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com) 2.       As is using responsive design to serve mobile users. 80.8% of users report reading… more
Sep 28, 2014
Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services.  The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.… more
Sep 28, 2014
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months. 1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com) 2.       As is using responsive design to serve mobile users. 80.8% of users report reading… more
Sep 28, 2014
Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services.  The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.… more
Sep 27, 2014
By Benjamin Rabe, CEM and Alexa Newman As trade show managers, it’s easy to get focused on the attendee and exhibitor experience at events and lose sight of the members who aren’t able to attend. But by taking some innovative actions, we can include and even engage members who are staying home. The American Society for Healthcare Engineering (ASHE), a personal membership group of the American Hospital Association (AHA), encountered this issue. ASHE hosts two annual conferences a year, each averaging 2,000 attendees and over 1,000 exhibitors. However, 6,000 members weren’t attending the events… more
Sep 26, 2014
The International Association of Exhibitions and Events unveils this year’s recipients of the IAEE Awards program, which recognizes professionals who have made outstanding contributions to the exhibitions and events industry. The recipients will be honored at the IAEE Annual Networking Luncheon and Awards Presentation to be held Dec. 9-11 during Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles. “The IAEE Awards Committee is very proud of this year’s honorees,” said 2014 IAEE Awards Committee Chairperson David Audrain, CEM. He added, “The dedication shown by these… more
Sep 23, 2014
The fourth annual Content Marketing World (CMWorld), a Content Marketing Institute event, took place Sept. 8-11, 2014 at the Cleveland Convention Center and saw a huge 54 percent attendee uptick. The event attracted 2,595 delegates from 50 countries, with 33 companies sending seven or more representatives. That is a significant jump in attendance from the 2013 event, which had just more than 1,700 delegates. The first CMWorld drew 600 delegates The exhibit floor grew as well, with 80 exhibitors participating, which was up from 60 exhibitors last year. To accommodate start-ups, CMWorld created… more
Sep 23, 2014
Summer hiring was brisk, and now with the busy fall season in full swing, suppliers and show organizers alike are hiring and promoting at an even faster pace than has occurred in the past few years. Emerald Expositions has promoted three veterans of the trade show industry and long-time members of the NY NOW sales team. Randi Mohr and Scott Kramer have been appointed to the new positions of vice president, show directors for NY NOW, and Allison Garafalo has been promoted to sales director.  These three internal promotions, all of which are effective immediately, include a restructuring… more
Sep 22, 2014
With UBM confirming it’s in discussions to possibly buy Advanstar Communications and Questex Media Group being bought last week by Shamrock Capital Advisors, yet another trade show organizer, U.K.-based Clarion Events, also is rumored to be on the sales block, according to The Sunday Times. Clarion, which currently is controlled by Veronis Suhler Stevenson, is the largest trade show organizer in the U.K., and the sales price is reported to be $327 million. Clarion's Executive Chairman Simon Kimble  and VSS Managing Partner Jeffrey Stevenson have not responded to a request for comment.… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.