Tech News

Apr 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”?  More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.  Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest… more
Apr 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”?  More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.  Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest… more
Apr 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone. Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game. The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as… more
Apr 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone. Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game. The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as… more
Apr 06, 2014
Our daily interaction with the world around us involves a number of sensory perceptions including sight, hearing, touch, taste, and smell. All of these senses combine to provide us with rich, layered experiences that help us engage with the people (and even the objects) around us. If any activity engages only one or two of our senses for a long period of time, we often come away feeling  something in the overall experience was lacking, and that we did not get the most out of the time we invested in it. In an article titled ‘Please touch the merchandise’, the Harvard Business… more
Apr 06, 2014
In just 11 months since its launch, George Little Management’s NYNOW365, an image-based online product directory, has generated 10,500 leads between buyers and suppliers utilizing the Website to buy and sell home and lifestyle products. Designed to promote and enhance NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), NYNOW365 currently contains more than 58,000 products from nearly 1,500 NY NOW exhibitors. “Use of NYNOW365 has evolved from its start as a retailers’ sourcing portal to become an active lead generation site for suppliers,” said… more
Apr 06, 2014
In just 11 months since its launch, George Little Management’s NYNOW365, an image-based online product directory, has generated 10,500 leads between buyers and suppliers utilizing the Website to buy and sell home and lifestyle products. Designed to promote and enhance NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), NYNOW365 currently contains more than 58,000 products from nearly 1,500 NY NOW exhibitors. “Use of NYNOW365 has evolved from its start as a retailers’ sourcing portal to become an active lead generation site for suppliers,” said… more
Apr 06, 2014
Our daily interaction with the world around us involves a number of sensory perceptions including sight, hearing, touch, taste, and smell. All of these senses combine to provide us with rich, layered experiences that help us engage with the people (and even the objects) around us. If any activity engages only one or two of our senses for a long period of time, we often come away feeling  something in the overall experience was lacking, and that we did not get the most out of the time we invested in it. In an article titled ‘Please touch the merchandise’, the Harvard Business… more
Mar 28, 2014
Event organizers always are looking for ways to tap into the popularity of social sharing tools such as Facebook, Twitter and Instagram to spread the word organically about their event. With the launch of Moment.me, a mobile microsite for events, organizers may finally have an inexpensive option that their attendees will actually use. Moment.me works on any mobile device and aggregates live content your attendees are posting on their preferred social media platforms during your event. “The concept behind Moment.me is not to change users habits. Let them use what they are… more
Mar 28, 2014
I recently had the opportunity to attend a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by  @TwitterSmallBiz and @HootSuite.  Though targeted primarily towards small business marketers, the information provided was just as applicable to any growing brand in a given vertical. I picked up a number of useful tips on how to leverage Twitter to increase website traffic, engage audiences and drive sales. The emphasis was on how to create engaging and personable content, and be successful in increasing the interaction rate for one’s campaigns… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.