Cutting Through Distractions to Gain Mind Share
April 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”? More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.
Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest ranking hour for a click through rate. Especially during vacation season, you may want to plan your emails for early mornings and possibly weekends when readers may be leisurely checking their email, rather than during busier times of the day and week when they may only have time for a quick scan of their inbox.
Email marketer Get Response reported that 23.8% of all emails are opened within 1 hour after receiving the email. Therefore, getting the timing of your email right is important. HubSpot found that 5-7pm is when the most B2B promotions get opened.
In addition, your subject lines need to be compelling and to the point. HubSpot shared an interesting statistic, “Secrets is the most clicked lead nurturing subject line word”.
Can you work ‘secrets’ into your subject line? On the other hand, you will want to avoid the words free, help and the use of exclamation points that turn readers away. Subject lines that are less than 50 characters usually perform better.
Considering mobile users is even more crucial as “80.8% of users report reading email on mobile devices” as reported by HubSpot. When designing your emails consider using responsive design, larger font, and larger call to action buttons to make it easier for your mobile readers.
The timing of your social media posts carry weight too. An article by Buffer, on Huffington Post, reported the following usage stats for social media sites.
- Facebook: Engagement rates are 18% higher on Thursdays and Fridays.
- Twitter: Retweets are highest around 5PM and B2B marketers get better engagement on weekdays.Users tend to use Twitter during their commutes.
As always, use these statistics as guidelines only. You will want to test your audience and see what messages and times give you the best results. Each industry and target audience has their own unique characteristics and habits that you will want to consider.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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