News
Jan 25, 2022
In a bold show of solidarity, more than 600 leaders from the U.S. tourism and events industry united with the U.S. Travel Association to sign a letter to congressional leadership urging swift enactment of federal policies to spur demand for business and international travel and help stabilize the broader travel economy.
Supporters included representatives from destinations, venues and industry organizations in all 50 states, the District of Columbia, Puerto Rico and Guam.
As the COVID-19 pandemic continues to impact the travel industry, providing additional federal relief and stabilizing… more
Jan 24, 2022
The year 2022 has kicked off with a bang as event-related organizations continue their hiring and promotion frenzy, filling positions and recognizing top-performing staff with more senior titles. Take a look!
Huntington Place
Becky Bixby has been appointed assistant general manager of Detroit’s Huntington Place (formerly TCF Center). Certified in Exhibition Management (CEM) with 29 years of event experience leading teams in customer service training and new technology implementations, she will be responsible for all day-to-day operational aspects of the venue, including ensuring client… more
Jan 21, 2022
While it may have been tempting to sit out an in-person show at the start of this year due to concerns about the Omicron variant, attendees and exhibitors of Convening Leaders 2022 (CL22) stayed the course, just as Sherrif Karamat, president and CEO of the Professional Convention Management Association (PCMA), urged in a statement the week before the event.
“Our industry and our businesses can and will move forward,” he said. “How this happens, it is up to us—all of us. Our audiences need us more than ever. This is our time.”
With open arms, Karamat welcomed roughly 2,500 eager face-to-… more
Jan 21, 2022
Digitell, a leading virtual and hybrid event platform and full-service production company, has been purchased by BroadcastMed, a healthcare intelligence company specializing in groundbreaking clinical content for healthcare professionals.
Both companies have longstanding reputations in their respective spaces. Digitell has been an innovative trailblazer in digital events for the past 14 years and was named Best Hybrid Event Platform/Production Over 1,000 Attendees at the 2021 Event Tech Live Awards. BroadcastMed was the first company in the world to live-stream surgeries, and its many… more
Jan 20, 2022
Former SISO Chair and retired exhibition industry icon James Bracken passed away on Jan. 18. He was 87.
Bracken served as SISO’s chair in 2004, and SISO officials expressed gratitude for his service to the association and the industry over the course of his career, as well as condolences to his family and many friends and colleagues in the industry.
“I was lucky enough to get to know Jim when I first became involved in SISO, and he really epitomized the entrepreneurial spirit of SISO,” said SISO CEO David Audrain. “Jim was a highly-respected industry leader and a pleasure to talk with, his… more
Jan 19, 2022
Chef Jeff Leidy is one of those lucky people who found his calling at a very young age. The consummate hospitality culinary professional began his four-decade-long career at 16, starting as a busboy in a steak and seafood house, where he quickly moved into the kitchen and fell in love with the culinary arts.
“I have been cooking professionally ever since,” Leidy said. “I like to tell people that you don’t choose to be a chef, it chooses you. I was captivated by every aspect of being a chef—having the chance to be creative and serve guests who give you immediate feedback, and the ability to… more
Jan 18, 2022
The Professional Convention Management Association (PCMA) Foundation will once again honor and celebrate the global business events industry’s exceptional stars during this year’s PCMA Visionary Awards ceremony. The foundation has announced the 2022 Lifetime Achievement honorees, Groundbreaker Award recipient and Professional Excellence finalists.
The 2022 Visionary Awards celebration will be held March 24 at the Gaylord National Resort and Convention Center in National Harbor, Md., in conjunction with the inaugural Business Events Industry Week. Created by Destinations International, the … more
Jan 17, 2022
On December 9-10, 2021, leading global event agency Freeman executed the first-ever Summit for Democracy, a high-level virtual conference hosted by President Joe Biden that brought together world leaders, civil society and the private sector to discuss challenges and opportunities facing democracy throughout the world.
More than 100 heads of state from across the globe attended in a seamless virtual experience where important initiatives across three principal themes were discussed: defending against authoritarianism; addressing and fighting corruption; and advancing respect for human… more
Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.
Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.
Understand sponsor requirements
Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more
Jan 14, 2022
If you asked Tony Salah what he was most passionate about when he started his career, business and technology would have topped the list, considering his degree in electrical engineering along with an MBA from Harvard. Fast forward several years when a family health issue arose, and he suddenly became laser-focused on the inefficiencies within the healthcare system and wellness as tool to prevent illness.
“It became deeply meaningful to me and ignited my passion to combine my technology and business background with the health and wellness space,” Salah said. “I saw so much need and so many… more
Partner Voices
Located in beautiful North Carolina, Harrah’s Cherokee is the perfect mountain getaway with breathtaking views of the Great Smoky Mountains and new additions to its resort and conference spaces sure to elevate any meetings or event.
Completed in 2021, Harrah’s Cherokee’s latest $330 million expansion project introduced an entirely new fourth hotel tower, The Cherokee, as well as an additional 83,000 square feet of meeting space with the Cherokee Convention Center. The Cherokee tower brings with it 725 rooms and 70 luxurious suites spread out over 19 floors for a grand total of 1,800 rooms across the entire resort. The new rooms feature a sleek design with an earth-toned color palette and modern amenities. In addition to the new rooms, the expansion also brought with it a luxurious new lobby and lobby bar, a fitness center, a coffee & pastry bar, and a second pool.
Conventions, trade shows, banquets, receptions, and even the smallest, most intimate gatherings can find the perfect arrangement at Harrah’s Cherokee with its 130,000 square feet of flexible meeting space – including the Cherokee Convention Center. The resort offers a myriad of different spaces and configuration options for events, but the largest spaces include the following:
32,000-sq-ft Cherokee Convention Center ballroom with 22 meeting spaces
11,100-sq-ft Cherokee Convention Center ballroom pre-function space
33,000-sq-ft Cherokee Exhibit Hall
6,000-sq-ft Cherokee Exhibit Hall Pre-Function
13,801-sq-ft Council Fire Ballroom able to be reconfigured into as many as four ballrooms from 3,100 to 3,529-sq-ft each
16,815-sq-ft Event Center able to be configured in six different ways to accommodate 100 to 1,500 guests and offers four VIP suites, box seating, and more than 1,100 balcony seats.
In addition to the new accommodations and meeting space, Harrah’s Cherokee has also opened several new restaurants as part of the expansion including Guy Fieri’s Cherokee Kitchen + Bar which includes the chef’s award-winning burgers and barbeque on the menu. Another celebrity chef has also made their mark on the resort with the opening of Gordon Ramsay Food Market which features eight dining concepts ranging from sushi to New York-style deli sandwiches and classic fine-dining fare. Longtime Asheville favorite, Wicked Weed Brewing Pub has also debuted a new location next to Harrah’s Cherokee Event Center creating the perfect after-event center with its bright and bold design, over thirty different beers, and live music on weekends.
An easy drive from many of the largest cities in the Southeast, Harrah’s Cherokee provides the perfect blend of majestic mountainscapes, luxurious new accommodations, and authentic Native American culture.