Have You “Walked a Mile” in Your Attendees’ Shoes?

Submitted by lpsavas@tsnn.com on Thu, 09/21/2017 - 09:52

Registration vendors and show management work together all year making decisions to maximize their show’s impact on attendees and exhibitors. How can you determine if your decisions reflect the needs, experiences and challenges of attendees?

Attending an event and taking the time to “walk in your attendees’ shoes” provides an amazing perspective and insight into their experience. I have learned more from time spent onsite than I could ever learn while sitting in my office.

Observation No. 1: Get Your Badge and Go

mdg Launches Video Marketing Division

In this day and age, association and event professionals are forever tasked with finding new and innovative ways to attract new members, drive show attendance and engage their audiences before, during and after their events. As storytelling has become an essential part of branding, video has established itself as a powerful and captivating platform, with content that can be easily shared and used over multiple marketing tactics.

TSNN Launches Corporate Event News - A New Resource for Corporate Event Pros

TSNN, the top online news source for the trade show industry, launched Corporate Event News (www.CorporateEventNews.com) - a brand new web site and enewsletter for corporate event professionals.

This new online hub for industry news, insights, and original content will focus on the information, education and tools for high level corporate meeting and event marketers.

High-Tech Interactive Art Piece Showcased at Greater Columbus Convention Center Grand Reopening Celebration

To commemorate the completion of its $140 million expansion and renovation project, the Greater Columbus Convention Center in Columbus, Ohio did what most event facilities would do: host a grand reopening celebration to show off its newly expanded and beautified digs.

But instead of just carrying out the usual fanfare at this special event, held Aug. 31, the downtown Columbus facility had another surprise up its sleeve: the reveal of a giant, 3-D interactive art piece.

Greg Topalian Named CEO of Clarion UX and Leftfield Media

Clarion Events appointed Greg Topalian CEO of Clarion UX and LeftField Media.

The event veteran’s 20-year career has included launching New York Comic Con in 2006 and founding boutique event company LeftField Media in 2014.

With his reputation for building dynamic cultures in the markets he serves, Topalian’s people-first approach and ability to attract and retain top talent have propelled the growth of his events both organically and through acquisition, according to Clarion officials.

The Rise of Live Streaming and Why Your Event Needs Impeccable Cellular Connection

Submitted by lpsavas@tsnn.com on Thu, 09/14/2017 - 09:19

From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing.

IMEX America Announces Dates and Venues Through 2025, Confirms Move to September in 2019 and 2020

The IMEX Group has announced the future dates and locations for IMEX America through 2025, which includes moving its usual October dates to September for two years in 2019 and 2020.

“We know that our industry partners from across North America and around the world plan numerous activities and co-located events around IMEX America,” said Ray Bloom, chairman of IMEX Group, which owns and runs the hosted buyer trade show and conference for the incentive travel, meetings and events industry.

Eventerprise 5.0 Enables Reviews and Quotes to Connect Event Planners and Suppliers

Eventerprise, a digital event platform that connects event organizers with event suppliers, including products, services, planners and venues, has released a new version of its platform.

The multi-sided SaaS platform connects event businesses with clients through free, interactive profiles that showcase each event planner’s or supplier’s unique offerings, key strengths and any transparent client reviews or ratings.

Albany Capital Center Celebrates Six-Month Anniversary

Since opening its doors March 1, the Albany Capital Center in New York has been a busy building.

To date, the six-month-old convention facility has hosted 83 events, with 47 contracted events still to come this year for a total of 130 events scheduled. Total events for 2017 span 184 event days, resulting in 4,225 booked hotel room nights and drawing upwards of 60,000 guests to downtown Albany.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.