Experts & Opinions
Aug 23, 2018
Every event planner knows technology must be integrated into their events to sustain growth and meet the demands of an increasingly tech-savvy audience. Yet the specific needs of your attendees and exhibitors are often harder to identify amongst the countless options available. Understanding what technology makes sense for your audience goes a long way in pulling off a great meeting, conference or trade show.
Continue reading to better understand the relationship between technology, exhibitors and attendees.
Everyone Needs Reliable WiFi
The foundation of any event—regardless of size—should… more
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Aug 21, 2018
The theme of last weekend’s TSNN Awards was transformation, which is a common thread that links all shows together right now. The need to reimagine the trade show experience is not a new concept. But what I think is a new way to think about it, is the way the content itself is presented.
The long-in-the-tooth formula of filling up convention centers with exhibitors, sprinkled with education offerings of regurgitated industry buzz – is simply no longer sustainable.
It’s time for event organizers to put the show in trade shows. Organizers need to lead their exhibitors by example too, and… more
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Aug 16, 2018
Trade shows are crucial to the growth of many businesses. They are competitive events but can lead to the successful business relationships. The key is to stand out in the right way at the trade show. When used effectively in a trade show setting, exhibits and displays can grow your business and bring it to the next level.
How do you get the most value from your trade show display?
Any company participating in a trade show and commissioning portable displays should first establish how they want to brand themselves. They can get a custom-made display or customize a pre-existing one, but this… more
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Aug 14, 2018
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and their hotel. Since every city has its unique attractions and ways to get to those attractions, an effective market strategy for reaching those attendees must be equally unique.
Getting There: How do attendees travel to the market?
Each market around the country has different travel… more
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Aug 09, 2018
I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something but they are at a loss of what will draw people in so they can talk to them. However, they find that while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. I have had multiple show-goers decline my offer of a giveaway because they don’t need it and this response has become much more frequent over the past three years.
This is in line with the demographic changes we are seeing in our population. Millennials have become most of… more
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Aug 07, 2018
Businesses large and small present their latest and the most futuristic gadgets at the biggest confabs like the Consumer Electronics Show (CES) and Integrated Systems Europe (ISE) each year. Over the last decade or so, LED has made its market in digital signage industry owing to low cost, better quality, smart fixtures and greater efficiency. The technology is expected to keep evolving in the years to come in terms of efficiency and affordability.
Pulling off a successful trade show is an even greater challenge when you are catering to the consumers accustomed to disruptive advancements like… more
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Aug 04, 2018
When planning an event there is one element that can make a huge difference to the atmosphere of the occasion – the lighting.
The right lighting will direct attention to the most important areas of the space, create the desired mood and ultimately set the scene for the occasion, whether it is a conference, a trade show, a corporate occasion or a private party.
To find out more about how lighting can make – or break – an event I spoke to events planners Julie Girgenti, owner of Exceptional Events and Ellen Davies, owner of LND Events. Here’s what they had to say:
Setting the Tone
Lighting… more
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Aug 01, 2018
Virtual Reality (VR) is a powerful sales and marketing tool, and with a little planning, it can help your company become the focal point of any event. Of those that try VR, 81 percent say they tell their friends about the experience and 79 percent seek to try it again. These numbers illustrate the massive advantage VR has on every other form of media. It is fully immersive and therefore, the most engaging platform for trade show pitches.
Aside from the numbers and engagement statistics, VR trade show experiences give you unprecedented creative control over what your audience experiences.… more
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Jul 26, 2018
If you say the No.1 goal of a Facebook page is to get Likes, Comments and Shares then, well, you’re wrong. Likes and Comments are great and you need them to have a thriving Facebook page, but they’re just one component of fan page strategy. By focusing only on engagement, you are losing sight of people taking actions – visiting your website, signing up, registering or buying a product.
Competing for customers in the digital economy is not easy. People look online to find businesses to buy from – and they predominately are searching social media. Social media is launching businesses, leading… more
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Jul 24, 2018
Your conference sponsorship fee might have been expensive, but it's not your entire investment. You’re competing with hundreds, sometimes thousands, of brands on the exhibition floor. And to make it worthwhile, you have to spend between 25-50 percent more to create a unique experience that actually drives conversations.
If you’re only using what the conference provided as part of the sponsorship, you’ll inevitably look and feel like everyone else. So, how do you ensure your booth stands out? Create memories — memories that will stick with your visitors far after they leave.
To create those… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.