Experts & Opinions
Nov 28, 2011
Exhibit designers make a big deal about how trade show exhibits are 3-D – they have length, width and height. That 3-D perspective creates much greater visual impact than 2-D marketing mediums.
Yet, exhibits are actually 4-D, the 4th dimension being time. We exist in three spatial dimensions and in one temporal dimension, which combine to be called spacetime.
During a trade show, your static 3-D exhibit can be transformed into an interactive 4-D exhibit attendees experience through the activities you host in your exhibit. 4-D trade show exhibits… more
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Oct 22, 2011
For most exhibitors, lead generation is their No. 1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers and generate sales revenue.
So, to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among five main areas:
Get more trade show leads by how you select shows
Go to more trade shows outside your local region
Go to more trade shows, in your best vertical markets
Go to more trade shows, in foreign countries
Go to… more
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Oct 15, 2011
We are living in a "relationship economy”, where you need to have more than just skills to find success. This especially is true in the meetings industry, where people are the power. There are many who have talent, as we are expected to be good just to have a seat at the table.Talent and education are important, but they are not enough.
Hard work is good, but again, in the current global financial climate, everyone is working hard. There still are only 24 hours in the day. Time is the great equalizer. No matter how hard you are working, others can match your… more
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Oct 05, 2011
You’ve heard about unconferences - those buck the system, user-powered, experiment until the cows come home face-to-face gatherings cropping up across the country. They can be a bit unpredictable (what with the content decided by the attendees and all) and even a little chaotic at times. However, it is a trend that is NOT going away.
In fact, the self-organized, crowd-controlled, bottom-up model for events and event organizations is only growing. The Senior Planner Industry Network (SPIN) is a prime example. What started out as a group on LinkedIn less than three years ago has 1,900… more
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Oct 01, 2011
To master the deadline-driven world of trade shows depends on great planning.
Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to your booth.
Here are some ideas… more
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When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales. However, as with any marketing activities, you don’t want to pay more than you should. These strategies can help save significant amounts of money every time you exhibit.
Rent your exhibit. In addition to providing more flexibility at every show, renting lowers upfront costs versus owning your exhibit. You don’t pay for storage, maintenance, pull and prep or refurbishment when you rent.
Hire an onsite supervisor from your exhibit house. … more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
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Sustainable Spectacles
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The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.