Experts & Opinions
Apr 16, 2018
The quality of your graphics can make or break your success at events. But they can also break your budget and put a serious strain on the environment.
In an attempt to grab attention, exhibitors try to out-do each other with the biggest, best and flashiest graphics. The result? An event that rivals Times Square for sheer sensory overload, with out-of-control costs and a negative environmental impact.
It’s time to look at sustainability and how to reduce your graphics clutter.
Out with the old
What materials do you select for exhibit graphics?
If you're still using foam core, then… more
Comments (0)
Apr 12, 2018
Whether you are a company or an individual professional, your social media presence or absence drives your visibility and branding. In addition, just planting your stake in the social media landscape is no longer adequate to enhance your brand. Once your digital locations are established, the next important step is to feed the “social media content monster.” That monster thrives on Posts, Tweets, Shares and Likes, similar to how we need oxygen to live. The content you post needs to be fresh so that it is relevant to interests of the audience at that moment. In addition, it needs to be timely… more
Comments (0)
Apr 10, 2018
Career paths are not always linear. Sometimes they zigzag every which way, from different departments to new destinations. Exciting things can happen when your career path takes an unexpected turn.
It’s rare to find someone who sought out a career in the events industry. Like so many event professionals, I fell into it, in a sense. After “falling into it,” I was promoted from one department to another, meeting people from all facets of the industry and continuously learning and growing along the way. My pinball career was self-made. I worked hard to create my own opportunities, as well as… more
Comments (0)
Apr 05, 2018
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously swipe left in search of something better.
While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect – some have even broken marketers’ hearts in the past – but settling down with them can lead to something beautiful.
Specifically, every digital marketer who wants to improve the effectiveness and efficiency of their efforts should learn to love these seven… more
Comments (0)
Apr 03, 2018
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City.
From theme parks to Super Bowls to brand activations, event organizers are increasingly incorporating the tech. Also known as spatial augmented reality or video mapping, the technique maps projected images onto nearly any surface, such as a… more
Comments (0)
Apr 02, 2018
Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right.
Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make sure that you’re able to make yourself stand out from the crowd.
One of the best ways to do this is by writing effective marketing copy, perhaps in the form of brochures or flyers. This is a great way to inform and educate your leads and to help them remember you when they leave.
To help you perfect this unique… more
Comments (0)
Mar 27, 2018
With supple fabrics, charismatic hues and daring combinations of pattern and texture, exhibit and event décor design is both daring and demure in 2018.
Color and pattern trends that will dominate the year include Gray Seating, Bold Energetic Colors, as well as Graphic and Tropical Patterns. Design trends you can expect to find in 2018 are Luxurious Curves, Rich Textures, Modern Industrial Chic incorporating the 70’s vibe, and Powered Meeting Chairs.
Incorporating furniture design trends can keep exhibits relevant and engaging. Here are a few to consider:
Stark, angular furnishings are… more
Comments (0)
Mar 22, 2018
Digital transformation has changed today’s audiences. Consumers are more sophisticated and skeptical, preferring experiences over brands, moments over bargains. Legacy advertising and marketing no longer have that impactful reach. This consumer shift hasn’t just changed brand experience marketing – which makes events more personal and tailored – but also the way organizers approach sponsorship. More than ever, it’s crucial for show organizers to challenge traditional sponsorship programs and take those extra (nuanced and digital) steps to understand and offer features that make sponsorship… more
Comments (0)
Mar 20, 2018
Trade show professionals know that bigger booths tend to grab the most attention from attendees. A bigger booth means that massive creative displays can be set up, so visitors can’t help but gawk at the exhibit. Understandably, then, event marketers working with a smaller budget – and therefore a smaller booth – may sometimes feel a little disheartened, anxious that their humble little booth won’t reap a competitive return on investment (ROI).
But the fact is that bigger isn’t always better.
A giant highway billboard, for example, can bleed an advertising department of its budget – while a… more
Comments (0)
Mar 15, 2018
We work with a host of clients, helping them bring sometimes massive spaces at a single location or distributed over the globe into the digital world. The technology enables them to give anyone, located anywhere in the world, the ability to explore their space in virtual reality. Tens to hundreds of thousands of square feet – at your fingertips.
I got very excited when I saw how one client is using VR technology at a trade show, where they were able to “bring” their massive facility with them – in their pocket! Someone would walk up to their booth, strap on a pair of Oculus VR goggles and… more
Comments (0)
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.