News
Aug 10, 2015
Emerald Expositions’ASD Marketweek not only scored 14-percent growth in buyer attendance, compared with last year, but also VIP attendance surged 23 percent throughout the four-day show.
The increase was attributed to a number of different strategic marketing and internal restructuring initiatives, according to show organizers.
“We substantially enhanced our marketing budget this year to invest in a rebranding campaign, increase outreach campaigns including print and digital media buys, expanded engagement across all social media platforms, expanded our VIP buyer program, and launched a… more
Aug 07, 2015
A study jointly released by ASAE: The Center for Association Leadership, Center for Exhibition Industry Research, Destination & Travel Foundation, Meeting Professionals International and Professional Convention Management Association Education Foundation, revealed that on average, one in three group room nights in the United States are booked outside of the event contracted room blocks.
“Despite general agreement that many attendees book outside the room block, the meetings industry traditionally relies on the historical room block pick-up as one of the most important metrics to value an… more
Aug 07, 2015
Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events.
While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows.
According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees.
CEIR also reports that the typical booth size… more
Aug 07, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.
When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.
Here are three ways in which you can add context to your web traffic analysis:
1. Compare date ranges:
Overlay monthly, quarterly or annual data points with… more
Aug 07, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.
When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.
Here are three ways in which you can add context to your web traffic analysis:
1. Compare date ranges:
Overlay monthly, quarterly or annual data points with… more
Aug 07, 2015
Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events.
While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows.
According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees.
CEIR also reports that the typical booth size… more
Aug 05, 2015
Townsquare Media, a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties, bought the Phoenix-based Bridal Fashion Debut shows for an undisclosed sum.
The shows, held each January and June, have more than 1,000 exhibit booths with 900 exhibiting companies and attract 20,000-plus attendees each year.
“Will Hegarty and his team created the Bridal Fashion Debut events many years ago and built up the business into the two largest Bridal Expos in the United States,” said Nick Curci, president of Corporate… more
Aug 05, 2015
Naylor Association Solutions, which provides integrated communications, event management, online learning, career services, association management software (AMS) and advertising, exhibit and sponsorship sales for the North American association marketplace, has acquired Schaumberg, Ill.-based WJ Weiser and Associates, a provider of association management solutions.
WJ Weiser services include everything from full outsourced management of associations to specific services such as accounting and financial management, branch and chapter management, and information and technology services.
“… more
Jul 29, 2015
U.K.-based Informa released its 2015 first-half revenue results today, and at the same time, announced Charles McCurdy would be brought on as the chief executive for the company’s Global Exhibitions division, replacing Will Morris, who is retiring at the end of the year.
"I'm really excited about joining Informa's Global Exhibitions business," McCurdy said. "It has a deeply talented organization and powerful shows that are performing well. I'm looking forward to joining the team!"
McCurdy most recently was CEO of George Little Management, and prior to this, he was CEO of Canon Communications… more
Jul 29, 2015
This year’s Music China, taking place Oct. 14-17 at the Shanghai New International Expo Centre in Shanghai, will be the biggest ever with 105,000 square meters of exhibition space.
“Business is always the foremost priority for our show participants and the overwhelming response from the industry supports that Music China is a strong trade platform in Asia,” said Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd.
He added, “We are projecting to have 1,800 exhibitors to showcase a wide range of musical instruments at the 2015 show and attract 73,000… more
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.