News

Dec 30, 2018
How can healthcare convention marketers leverage the power of digital persuasion to ignite social influence and maintain a competitive edge? To help answer this question, HCEA has unveiled that the award-winning author Erin Gargan King will kick-off HCEAInnovate 2019, on tap Feb. 24 at the Mandalay Bay Casino in Las Vegas. “Online media continue to dominate communication across industries – and especially the dynamic healthcare sector,” said Anne Trompeter, HCEAInnovate Chair. She added, “We are so excited to welcome Erin as opening keynote speaker to share her observations with our… more
Dec 20, 2018
Meeting scheduling can be the bane of an event planner’s existence. Anyone who has ever tried to coordinate multiple schedules in order to book meetings or demos at trade shows or conferences knows how difficult it can be – the phrase “herding cats” springs to mind.  It’s equally difficult to show the value of these meetings and how they influence sales pipeline and revenue generation. Jifflenow aims to solve both of these problems with its meeting automation platform (MAP). “Enterprises are looking beyond lead generation at events and have been asking for solutions to influence revenue… more
Dec 20, 2018
While many exhibition venues may choose the holiday season to carry out acts of service that help their local communities, the San Diego Convention Center has made corporate social responsibility a year-round labor of love. According to Barbara Moreno, SDCC executive director of communications and outreach, the San Diego Convention Center Corporation has a long-standing commitment to giving back to its Southern California community. “We believe in being good neighbors and for years have worked together with event meeting planners to connect them with non-profits and charities that they can… more
Dec 19, 2018
Experience creation is the top priority for event planners in Asia Pacific, according to IACC’s inaugural APAC edition of its Meeting Room of the Future™ report. The report, released today, reveals that 66 per cent of the region’s meeting planners claim delegates now seek more engagement, personalisation and interactive technologies at business events than at any time in the past five years. The trend is being driven by incoming generations with younger delegates looking for greater integration of new technologies and mobile connectivity in business events, more opportunities for networking… more
Dec 18, 2018
Registration now is open as the China International Brand Underwear Fair prepares to return to Shenzhen Convention and Exhibition Center, China from April 19-21, for its 14th edition. Organized by Shenzhen Shengshi Jiuzhou Exhibition and owned by Tarsus Group, China International Brand Underwear Fair, also known as SIUF, has made its way to become world's largest, end-to-end, one-stop trade show for entire underwear industry. The 14th edition SIUF will have a continuous focus on offering the whole supply & distribution chain of intimate apparel industry in terms of fabrics,… more
Dec 18, 2018
MEDICAL FAIR THAILAND 2019, Southeast Asia’s leading medical and healthcare exhibition, will stage its biggest edition to date with about 1,000 exhibitors from over 60 countries at a new and larger venue: the Bangkok International Trade and Exhibition Center (BITEC). More than 10,000 medical and healthcare innovations will be on display from Sept. 11 - 13, 2019. MEDICAL FAIR THAILAND is part of Messe Düsseldorf’s “MEDICAlliance” program of regional and international medical trade fairs organized around the globe and will be organized by its subsidiary Messe Düsseldorf Asia. MEDICAL FAIR… more
Dec 18, 2018
IBTM China, part of IBTM’s global portfolio of meetings and events industry trade shows and the most established event of its kind in China, has announced first details of its 2019 edition. The event will take place Aug. 28-29 at China National Convention Centre (CNCC) in Beijing. It is anticipated that more than 380 international and domestic exhibitors will meet with  400-plus Hosted Buyers for two days of pre-arranged business meetings. More than 3,500 visitors also are expected to attend. This year will see the introduction of a new Experience Zone where visitors will be able to… more
Dec 18, 2018
A team of hospitality students from Kansas State University in Kansas won PCMA’s inaugural Business Events Industry Student Challenge for proposing how to protect personal data of people attending business events. Members of the winning team were Brooks Hetle, Bailey Brown, Andie Contreras, Tia Gamble and Cameryn Rasmussen. They were advised by Kristin Malek, an assistant professor of hospitality management.  Nearly two dozen collegiate teams from across the United States submitted proposals for the competition, which tested student knowledge and understanding of issues and trends… more
Dec 18, 2018
The Association for Women in Events (AWE) has opened registration for its premiere women’s leadership event: ELEVATE!. The event is powered by AWE and is sponsored by Hilton and the Conrad Washington DC. The event will be hosted March 7 from 8 a.m. to 5 p.m. and a networking reception will follow from 5 to 7 p.m. The event will include: ● Disruptive, compelling sessions with women in business and politics. ● Networking opportunities with women and men who are making a difference in the industry. ● World-class speakers and leaders who are changing the dialogue around how women do… more
Dec 18, 2018
Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin. Tension, he added, contributes to the fear of missing out, and that can create the buzz that helps make business events successful. Godin will take participants at 2019 PCMA Convening Leaders on a journey that will have them wonder whether their events would be missed if they were gone. His session, "You Can't Be Seen Until You Learn to See", is the first keynote address for Convening Leaders, taking place Jan. 6-9 at the David L.… more