Straight Talk with Ed Nichols, Vice President of Events, Hannover Fairs USA

According to colleagues who have known him for years, Ed Nichols is a force for making things happen in the trade show industry. As vice president of events for Hannover Fairs USA, this 24-year industry veteran says he not only loves the challenge of launching, acquiring and growing events to meet the needs of exhibitors and attendees, but also the incredible people who comprise this dynamic industry.

How 5G Will Enable Better Audience Engagement at Events

Submitted by rwimberly@tsnn.com on Wed, 11/25/2020 - 17:55

Imagine an events ecoysystem where speakers can present remotely via engaging holograms. Where online events can have unlimited attendees and virtual reality can transport those attendees to unexpected and immersive environments. Where brands can geolocate customers at an event, make relevant recommendations based on their past buying behaviors, and distribute hyper-personalized content every step of the way.

New Tech Tools Help Planners Along Each Stage of an Event

With virtual elements taking an increasingly prominent role in the events industry, new digital technologies continue to emerge to aid planners with the various components involved in a meeting or exhibition.

Here are four recently launched tools that help organizers in everything from site selection and exhibit booth design to networking and awards.

IFEMA Virtual Site Tour

Top Trade Show Industry Leaders Share What They’re Grateful for in 2020

Many of us will not be celebrating this year’s Thanksgiving in the same way we’re used to. But while life may not go “back to normal” for quite some time, it’s important to find things to be grateful for to keep our spirits up as we move into the season of giving. Here, event industry leaders share what they’re thankful for this year – professionally and personally – despite one of the most challenging years on record.

David DuBois, president and CEO, IAEE 

The Future of Events Is Not (Just) Virtual

Submitted by lpsavas@tsnn.com on Wed, 11/18/2020 - 12:53

When COVID-19 hit and dashed all travel plans, the scholarly community saw a wave of conference cancellations and a rapid scramble to virtual formats. Nine months down the line (and with another wave of the virus bearing down in many countries) it has become increasingly clear that conferences will not be returning to their pre-COVID formats any time soon.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.