With more and more planners looking at a hybrid model for their meetings, Louisville Tourism and its industry partners showcased their ability to host such an event while also highlighting the work they’ve done as a city to welcome guests back safely. Held on Oct.
If you missed Weeks 1 or 2, start here to learn why event pros need a personal brand in the first place, then read this to discover how to build your brand foundation.
With the launch of its pre-travel testing program on Oct. 15, the State of Hawaii officially began welcoming visitors back to the islands. According to John Reyes, senior vice president and chief meetings, conventions and incentives (MCI) sales officer for Meet Hawaii, the reopening is positive news for groups looking to book meetings and events — even if, at the moment, allowable gatherings are still small.
The 2020 global pandemic has caused brands to rethink their approach to event marketing. Due to health guidelines, most in-person events have been canceled for the foreseeable future; yet, the event channel is still required to fill the sales funnel. As such, we have seen the “Big Pivot” to virtual to help reach the marketplace.
Informa Markets has consolidated its North America-headquartered brands under a single leadership team led by Nancy Walsh, who has been promoted to the role of President of the expanded North America portfolio.
“Since joining us, Nancy has immersed herself in understanding what value we can offer to our customers through our brands and developed solutions that keep our communities connected, 365 days a year,” said Charlie McCurdy, CEO Informa Markets.
As the second-largest convention center in the state of Georgia, the 400,000-square-foot Georgia International Convention Center — like similar venues around the country — wasn’t accustomed to facing an empty events calendar for much of 2020.
Clarion Events has announced it has acquired California-based Quartz Events, the fastest growing producer of invitation-only, executive summits in North America.
On Oct. 21, Miami Beach Convention Center hosted The Greater Miami Convention and Visitors Bureau Annual Meeting, the first event to take place at the venue since it reopened in October after closing due to the pandemic in April.
If you missed Week 1, start here to learn why event professionals need a personal brand in the first place.
It’s Q4 2020, and B2B managers of events, demand generation and field-marketing activities are planning next year’s campaigns and customer-engagement activities. The question on their minds: when will events be back to “normal?”
