For the past few months, Go LIVE Together has been a primary voice advocating on behalf of the trade show industry, which has been profoundly impacted by COVID-19. #WeMakeEvents and #GoRedforEvents are other events industry efforts that have tried to garner some local and national attention. Many of us now are wondering what we can do to drum up even more publicity in mainstream media.
Originally scheduled for May 27 and postponed due to the pandemic, Exhibition and Convention Executives Forum (ECEF) will now be held Nov. 18 as a retooled virtual experience.
NürnbergMesse Group, one of the world’s 15 largest trade fair companies based in Nürnberg, Germany, launched a new class last month as part of its ongoing annual training program
Running a live event requires the ability to manage many moving parts. You’re trying to control logistics, entertain your audience and ultimately get people to associate their positive experiences with your company.
As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions. At Mohegan Sun we have built an industry-leading COVID-19 Resource Center, with a combination of pictures from recent successful events held since our reopening on June 1
It goes without saying that the events industry could use more positive news right now. Here’s what several DMOs, venues and organizations are doing to help those who need it most during this challenging time.
As the pandemic stretched into its seventh month here in the U.S. and even longer globally, the industry here continued to take small steps forward to slowly getting trade shows and events back on track.
Globally, shows opened successfully in several countries – including China, Malaysia and Germany, to name a few, while Germany also deemed trade shows ‘essential travel’.
Event marketers have long specialized in creating unique one-to-one engagement between brands and attendees. Enabling that same engagement digitally, however, requires a clear understanding of attendees’ digital behaviors.
Seattle-based event marketing platform Banzai recently acquired High Attendance, a cloud-based virtual and hybrid event management software for enterprises.
