Although it was decidedly smaller and quieter, the 2020 Summer Las Vegas Market delivered positive results with a modified format and extensive safety measures. Held Aug. 30–Sept.
COVID-19 has made a devastating impact on all the aspects of our lives, but it is also prompting an outpouring of creativity in the events industry. The way we communicate and interact with colleagues, professionals and members of the public in trade shows is, in fact, playing a more and more relevant role.
If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic?
Two leading event producers have been busy expanding their show portfolios with the acquisitions of trade shows in successful and new markets. Here are the details:
Tarsus Medical, a division of U.K.-based Tarsus Group, successfully concluded two virtual summer education events, focused on anti-aging and cardiometabolic health, that were converted from live ones.
"For the first time ever, Tarsus Medical Group delivered our summer educational conferences entirely online to a community of diverse practitioners across the globe,” said Doreen Brown, Tarsus Medical CEO.
PCMA and Korea MICE Association have signed a two-year strategic agreement to provide support to members of both organizations and equip them for the post-COVID return of events through specialized training programs.
Following the implementation of a “back on track” reopening program that included new health and safety measures directed by a local task force, Indianapolis has seen a surge in meetings activity.
Despite a modified format, smaller footprint and lighter traffic than usual, the Summer 2020 Atlanta Market experienced a better-than-expected outcome. Held Aug.
To showcase measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is enlisting corporate executives, policymakers and meetings industry leadership to engage in critical conversations in ongoing virtual discussions. The series, which premiered in July, will continue through this fall. Here are five highlights of conversations thus far:
A tremendously intense spring changed everything we thought we knew about planning powerful event experiences. As event organizers, we have scrambled to reimagine our in-person events to make them work on virtual platforms this upcoming summer and fall season. My team has helped many clients make this transition and here’s what we’ve learned in the process:
