International Exhibiting: 4 Tips to Keep You on Track

Submitted by lpsavas@tsnn.com on Fri, 12/01/2017 - 09:08

One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process blindly.

During my career, I’ve had the opportunity to manage global brand activations for many clients and I’ve developed practices that provide the best opportunity for success.

a2z Announces Launch of New Event Management and Marketing Solutions at Expo!Expo!

a2z, Inc., provider of cloud-based event management and marketing tools, has been busy developing several new event technology solutions for trade show, exhibition, conference and professional meeting organizers.

In an effort to spread the word about these solutions throughout the events industry, the company showcased three new offerings at Expo! Expo! Annual Meeting, held Nov. 28-30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.

CEIR Releases Updated Report Examining Exhibit Spending

The Center for Exhibition Industry Research (CEIR) has released an updated version of its popular report, How the Exhibit Dollar is Spent.

Originally published in 2014, the 2017 report relays how exhibiting expenditures break down and identifies where spending has remained constant – versus increasing – compared to 2016 levels.

“CEIR is pleased to update these metrics,” said Cathy Breden, CEO of CIER. “Exhibitors, organizers and suppliers alike will benefit from understanding where exhibitors spend their marketing dollars on trade shows.”

Emerald Expositions Events Acquires Connecting Point Marketing Group

Emerald Expositions Events acquired Connecting Point Marketing Group from lower-middle market private equity firm Corridor Capital, mezzanine investor Aldine Capital Partners and management.

Founded by Nancy Splaine and Kim Haulk in 2004 in Rye, N.H., CPMG organizes and hosts nine senior executive level business-intensive trade events focused on innovation for the hospitality, restaurant, healthcare, grocery and retail industries.

How Mixing Retro Approaches with Cutting-Edge Technology Engages Audiences

Submitted by lpsavas@tsnn.com on Tue, 11/28/2017 - 13:18

Have you noticed how certain styles always come back? Retro trends eventually circle around and become a hot commodity once again – from vintage board games to mid-century architecture and even acid-wash jeans (yes, really). And while retro trends may start out in consumer spaces, sooner or later they translate to the business-to-business space as well.

MGM Resorts International Launches New Upgraded Convention Wi-Fi Network, Supports Largest Cisco Live Event

MGM Resorts International has recently partnered with Cisco Systems and Mobilitie to upgrade and double its wireless infrastructure, resulting in the largest, technologically advanced system in the industry and the first in-house, high-density Wi-Fi network capable of supporting high-level events with sophisticated technology needs.

Human Resources Management Association of Chicago Selects SmithBucklin for Management

The Human Resources Management Association of Chicago (HRMAC) has selected SmithBucklin, an association management and services company, to provide full-service association management. Elizabeth Summy, CAE, serves as HRMAC’s chief executive officer, and its headquarters is at 330 N. Wabash, Chicago.

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.